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The major goal of the 2004 IEEE Membership Segmentation Study was to continue to develop a clear understanding of IEEE members by segmenting the membership population on attitudes, needs and behaviors in order to provide strategic guidance to the organization when developing specific membership, marketing and communication tactics.
Valuable findings for various groups
- Membership
- Publications
- Conferences
- Education
- Standards
- Awards
- Financial Advantage
- IEEE-USA
History/background
- In 2001, a segmentation study was conducted to help IEEE identify segments within its Higher Grade membership.
- The current 2004 study builds upon this initial study by examining the changes in the segments three year later and assessing the membership's changing needs and levels of satisfaction with IEEE and its products and services.
- The study began in September of 2003 and the final report was released in June of 2004.
Participants
- Approximately 11,500 IEEE members were invited to participate in the study, of which 3,665 actually took part (32% response rate).
- The participants were chosen randomly and were representative of the IEEE's total Higher Grade membership (excluding Life members).
- To remain consistent with the 2001 study, neither Students nor Life members were asked to participate.
