Environmental scanning is a process of gathering, analyzing, and dispensing information for tactical or strategic purposes. The environmental scanning process entails obtaining both factual and subjective information on the business environments in which a company is operating or considering entering. The businesses have to be aware of what is happening in environment generally because the environment has impact in the business operation.
A business unit has to monitor key macroenvironmental forces (demographic-economic, natural, technological, political-legal, and social-cultural) and significant microenvironmental actors (customers, competitors, suppliers, distributors, dealers) that affect its operations and competitiveness. For each trend or development, management needs to identify the associated opportunities and threats.
One Page Country Profiles Report
IEEE is a large, global organization with nearly 416,000 members in 160 countries. IEEE supports and embraces the global nature of technical work and the need for global engineering solutions, and it cultivates active and vibrant global communities of technical professionals. IEEE recognizes that its best opportunity to increase its visibility and that of its members is to engage and collaborate with members, industry, government, academia and related organizations at a local level in targeted geographic areas.
This One Page Country Profiles Report provides 18 country profiles and one regional profile that have been created in support of IEEE’s goals for global growth. These profiles are a work in progress and will be improved over time. Members are grouped into ten large geographic regions including the United States (Regions 1 to 6), Canada (Region 7), Africa, Europe, Middle East (Region 8), Latin America (Region 9) and Asia and Pacific (Region 10).
This environmental scan of Brazil included information on Brazil's geography, economy, government and public policy, relevant legal framework (copyright, intellectual property and patents), technological hot topics, educational system, consumer patterns, competitive environment and IEEE's existing presence in Brazil in terms of membership base, customers and volunteers. It formed the basis of discussions with local contacts during a fact-finding trip to Brazil undertaken by IEEE leadership.
The Smart Grid (SG) Market Scan was prepared in March 2010 for the SG Working Group. Its purpose was to describe the SG marketplace, key SG stakeholders, IEEE’s competitors, and our potential partners in this area. The scan provided information for discussions on IEEE’s potential role in SG, its potential customers, and existing products and services including standards, conferences, publications and web presence, the barriers and challenges IEEE will face in the SG market, and how IEEE might go after market opportunities.
The Cloud Computing (CC) Market Scan was prepared in April 2010 to support the CC Working Group. Its purpose was to describe the CC marketplace, market size and growth dynamics, identify the key stakeholders and industry players, describe CC technology and building blocks, as well as the key issues and industry risks. The scan also covered IEEE’s CC resources, current offerings in standards, conferences, publications, and web presence, and IEEE’s plans as well as listing IEEE’s competitors and potential partners in this area.
The Computational Biology (CB) Scan was prepared in July 2010 for the CB Adhoc committee. When the scan was initiated, the adhoc committee sought to isolate the life sciences sectors outside of the application of experimental protocols. The early scan findings and conversations led to the shared conclusion that the aggregate life sciences industry was "too big" for meaningful strategizing. Therefore, the focus was narrowed to the computational biology sector. The computational biology scan addresses how biological science is processed and interpreted and how the demand for computational biology is driven, for example, by breakthroughs in drug design and development, growth of genomics and proteomics, and growth in what we know about cancer.
IEEE launched an India initiative in 2008 to better understand the needs of technology professionals in India, enhance the presence of IEEE in India, and increase the participation of Indian technology professionals in IEEE activities. The India Scan was delivered in two parts. Part 1 focused on the external environment for IEEE in India including where India ranks in worldwide metrics, its demographic and population trends, India's governmental issues and geopolitical landscape, the economic landscape and workforce trends, technology professionals in India and how they work, education and specifically science and engineering education indicators, the quality of engineering education in India, IEEE’s competition and partners in India. Part 2 focused on the internal environment for IEEE in India covering topics such as India’s section history, membership trends, the number of conferences, IEEE societies in India and chapters, IEEE revenue, educational activities, and other internal metrics.
The Africa environmental scan supported the 2011 work of the Ad Hoc Committee on IEEE Activities in Africa. The scan reviewed trends in African business, the economy, government and public policy, technology, shifts in the profession, social and consumer trends, education and training, IEEE’s presence and activities in the continent, IEEE’s competition, and a list of potential partners in Africa. The scan listed IEEE current activities in Africa including the scope, geographical distribution, and observable trends.