IEEE social media consists of Web sites, portals, and applications that allow individuals to post and share content publicly, allowing other individuals to view and respond to that content.
IEEE encourages the use of social media to further engage IEEE members, volunteers, students, media, and those interested in getting involved with IEEE.
IEEE's ultimate goal is to use social media to protect and enhance IEEE's reputation and Master Brand.
A. IEEE recognizes the impact and potential of social media in areas such as communication, collaboration, data sharing, discovery, content development and publishing. IEEE encourages organizational units and groups of members, volunteers and employees to engage in social media when appropriate, and to use them to further the scientific and educational objectives of IEEE.
For the purposes of this policy, “social media” are defined as any Web sites, portals or applications that allow individuals to post and share content publicly, and which allow other individuals to view, respond to and share this content further. These media include digital-based applications such as public blogging and micro-blogging; music, image, audio and video sharing; review and opinion sharing; gaming and entertainment; location-based, event-based and occupation-based networks; information and news aggregation; presentation sharing; advocacy and fundraising; creation of virtual worlds; and all-purpose wide-appeal networks geared toward general audiences.
B. IEEE seeks to publish and disseminate the most current and relevant scientific research on social media, to use state-of-the-art knowledge about social media in developing IEEE’s tools, products, and services and to foster information sharing through IEEE social media sites/activities.
C. Specific information related to procedures and the operation of social media that are operated on behalf of, or associated with, IEEE shall be contained in the “IEEE Social Media Operations and Best Practices Guide”. Such information shall include, but not be limited to (1) maintaining a registry of IEEE social media sites; (2) the appropriate use of disclaimers; (3) best practices as they relate to the administration of sites and the posting of information; (4) procedures for obtaining guidance on, or reporting possible violations to this policy; and (5) procedures to ensure that the guidance provided in the Guide is pertinent and updated. The Guide shall be approved by the IEEE Executive Director with the concurrence of the IEEE President, after consultation with the Chairs of the six Major Boards. The Guide shall be made accessible (on this page) on the IEEE Web site at www.ieee.org/go/socialmediaguide. The IEEE Executive Director shall designate the appropriate staff group to oversee matters of communication and conformance with this Social Medial Policy and the IEEE Social Media Operations and Best Practices Guide.
Enhance member and customer service experience by:
Empower the entire community in fulfilling IEEE’s mission and objectives by:
1. Social media sites that are operated on behalf of IEEE and/or prominently feature IEEE logos or brands must support the mission of IEEE and be administered by 1) current employees 2) members and volunteers in good standing, or 3) vendors/consultants acting on behalf of IEEE.
2. Sites created or operated by individuals, volunteers or employees, which may reasonably be associated with IEEE on account of the owner’s or operator’s role in IEEE or the site content, must carry disclaimers indicating that the opinions and content carried by these sites are those of their owners or operators, not of IEEE.
3. IEEE maintains a registry of IEEE social media sites. IEEE requires that sites, pages and other social media entities, that are operated on behalf of IEEE and/or prominently feature IEEE logos or brands, register their site with IEEE. Registration and information about registration can be accessed (on this page) at www.ieee.org/go/socialmediaguide.
4. IEEE maintains an evolving “best practices in social media” document and expects all IEEE and IEEE-related social media sites to abide by these practices. Moreover, IEEE requires that all social media entities associated with IEEE respect IEEE’s principles of scholarly publishing as applicable to social media.
5. IEEE supports all content creators and social media group administrators who abide by IEEE’s Social Media Policy and best practices when conducting IEEE business online.
6. IEEE will support IEEE sites by providing, as appropriate, information and news for consideration by site managers to post; guidance on social media policies; access to standard presentations and logos; and guidance, including answers to questions by site managers, as needed.
1. Social media philosophy
IEEE encourages organizational units and groups of members, volunteers and employees to use social media for communication, collaboration, data sharing, and content development, in a manner that is consistent with IEEE’s mission and objectives.
IEEE supports all content creators and social media group administrators who abide by IEEE’s social media policies when conducting IEEE business online.
2. Objective and definitions
2.1 These are the best practices for use in social media by IEEE members, volunteers, employees, vendors, consultants and contract workers (these groups of individuals are referred to in the remainder of this document as IEEE community members). All other IEEE policies that are directed to some or all IEEE community members, will apply, as appropriate, to activities that take place on, or in the context of, social media. In particular, refer to IEEE’s Policy on Social Media and to IEEE Principles of Scholarly Publishing.
2.2 For the purposes of these practices, “social media” are defined as any Web sites, portals or other digital-based applications that allow individuals to post and share content publicly, and which allow other individuals to view, respond to and share this content further. These media include public blogging and micro-blogging; music, image, audio and video sharing; review and opinion sharing; gaming and entertainment; location-based, event-based and occupation-based networks; information and news aggregation; presentation sharing; advocacy and fundraising; creation of virtual worlds; and all-purpose wide-appeal networks geared toward general audiences.
2.3 In online social networks, the lines between public and private, personal and professional are blurred. When a person identifies himself/herself with IEEE, perceptions may be created as a result – about IEEE and about the person’s expertise. These best practices set forth IEEE’s expectations for proper online conduct in relation to social media and for proper coordination of IEEE social media efforts.
2.4 One of the objectives of these best practices is to protect individuals engaged in social media-related activities and IEEE, as information published online may be discoverable and used in court.
2.5 These practices will evolve as social media and the laws that govern them change.
3 Social media best practices
|Best practices for all IEEE members, volunteers, employees, vendors, consultants and contract workers.|
Identify your opinion as your own. When providing a recommendation, referral, or opinion referencing IEEE, be sure to add that you do not represent IEEE and that your comments do not necessarily represent or reflect the views of IEEE. Use a simple disclaimer like the one below.
Disclaimer: This is a personal [blog/Twitter account/Web site/ recommendation]. The opinions expressed here are my own and not those of IEEE.
Best practice: Feel free to write about what you care about, so long as you clearly communicate that you do not speak for IEEE. You may also want to add the disclaimer to your profile.
Respect confidentiality, privacy, and intellectual property. Respect individual privacy, proprietary information and content, confidentiality, brands, trademarks, copyright and fair use. Ensure that you comply with laws and policies that apply to you including IEEE policies and confidentiality agreements, and site or application policies. Do not discuss non-public, confidential or proprietary IEEE matters without prior permission or authority, including the categories of confidential information described in IEEE Policy 9.24 (Information Disclosure Policy) (PDF, 1.67 MB).
Best practice: If in doubt, request permission to share information from the owner of the information. Never share member contact information on social media sites.
Be responsible and professional. You are personally responsible for the content you publish online. If you identify yourself as an IEEE member, volunteer, employee, vendor, consultant or contract worker, ensure that your profile and related content reflects your professionalism. Do not post anything that could compromise the professional image of you, your colleagues, or IEEE.
Best practice: Understand and use privacy settings. Keep content you share with your close personal networks separate from content you share with your IEEE contacts.
Be truthful. Never impersonate someone else, or intentionally obscure your identity or association with IEEE. Always disclose if you have received something in exchange for a review of a product or service – this is the law in some countries.
Best practice: Social media involves relationships, and therefore trust. Violating trust can have an extremely negative impact. Build your own reputation through honesty and integrity.
Do not spam or post unsolicited messages. Do not post inappropriate content, advertisements, promotions and/or solicitations for products and services to social media sites, unless it is expressly permitted by users of the social media space where you are posting.
Candidates and others involved in elections for IEEE offices must follow IEEE Candidate Conduct and Electioneering Guidelines (PDF, 978 KB).
Best practice: Ensure the objective of your social media site matches the content you are providing. Links to products or services should be in response to a specific query, except in cases where a site exists in part to promote or market an IEEE event, product or service. In those cases, individuals are choosing to receive that information.
Accurately attribute material that is not your own. Always provide a citation traceable to the origin when quoting someone else. If you use images, make sure the images can be shared by you and do not violate someone else’s copyright or trademark rights. When needed, properly attribute images to their sources. Never use copyrighted material without permission.
Best practice: In many cases, works with a Creative Commons Attribution license are acceptable to use. If in doubt, ask for permission from the copyright holder.
Best practice: If you are quoting a person or a document do not rely on any resources unless they provide verifiable citation which is traceable to the original. Many on-line quotes, including popular quotes attributed on the Internet to famous people, are not genuine.
Share only reputable content. Post information that is accurate and reputable. Avoid linking to questionable content.
Best practice: If in doubt about the reliability of a source, avoid using it, or, if otherwise necessary, indicate that the reliability of the source could not be verified. To the extent possible, rely on established media managed by reputable organizations.
Correct your mistakes. If you make a mistake, whether it is a factual inaccuracy or an inappropriate comment/statement, admit it and correct it quickly. If needed, contact the IEEE Social Media Help Forum to help you fix a mistake that has gotten out of hand; explain the situation and the team can come together to find a solution.
Best practice: Whenever possible, add a correction to the original post using brief, concise language. When in the wrong be sincere rather than defensive.
Respond to comments in a timely, professional manner. If an item you post generates comments, you are responsible for monitoring those comments and responding when appropriate.
Best practice: Add value to the conversation. Avoid restatements or repetition.
Be polite and level-headed, not defensive. Avoid irritable or angry responses, especially when you disagree with someone. Point out errors, but never disparage or defame. Published posts are usually impossible to remove completely.
Best practice: If you find yourself working too hard to defend your position, take a step back and let the community defend for you (they usually will if your position is justified). When you see a conversation that IEEE staff or volunteer leaders should know about, please forward the thread contents and a link by e-mail to the IEEE Social Media Help Forum.
Write what you know, and keep up with new developments. Social media is fast-moving and ever-evolving. If you report about a particular subject matter—especially as it relates to IEEE business—your readers will expect that you have the most up-to-date information. Stick to your areas of expertise. Confirm information that you plan to post.
Best practice: Read more than you write. Ask questions. Read whole conversation threads before responding. Cite others and aim to build relationships. Provide unique, individual perspectives on developments at IEEE and in the world. If you concentrate on IEEE business you are directly involved in, you will be able to stay current easily.
IEEE site operators and administrators
Register your site. Whether you are running a blog, Facebook page, Linked-in group, or another social media site that is operated on behalf of the IEEE and/or that prominently features IEEE logos or brands, you must register your site with IEEE. To register your site, you must agree to follow these policies and best practices. Once registered, your site will be listed on the IEEE Web site and you will receive important updates from the IEEE Social Media Help Forum. Social media sites that are operated on behalf of IEEE and/or prominently feature IEEE logos or brands, must support the mission of IEEE.
Best practice: Make it easy for the IEEE community to find you and connect. Register your site to become an IEEE registered site, which places your URL on the master list of IEEE-related social media sites.
Include a way for readers to report inappropriate content. Make sure your readers or group members can easily contact you. When relevant, invite them to help you monitor content to ensure there are no inappropriate posts or items that violate laws.
Best practice: Every post in your social media space should clearly identify the author and date of the content published, to deter people from posting inappropriate content, and to make it easy to report it when they do.
Monitor and moderate posts as appropriate for your group. In some cases, it is better to review content prior to posting. In other cases, it is better to allow a free flow of ideas. Monitor your group to learn the needs of its members and moderate posts by group members accordingly.
Best practice: If you are reviewing user-generated content prior to it posting live, speed is imperative. Aim to approve new posts within an hour. If you are not reviewing, you should still monitor the content after it is posted, and remove content that violates policies.
Link to appropriate policies, and abide by the policies. IEEE requires a link and adherence to its Non-Discrimination Policy on all sites that are operated on behalf of IEEE. Ensure your site complies with all applicable laws, employer or university policies, IEEE policies and confidentiality agreements, and site or application policies.
Best practice: In addition to the Non-Discrimination Policy, provide a link to these Social Media Policies and Best Practices, and any guidelines unique to your group. For example, in a Linked-in group you might have a unique guideline allowing recruiters to join, but restricting their posts to the “Jobs” section of the group. Contact the IEEE Social Media Help Forum if you need help deciding which policies or guidelines should apply.
Maintain at least two administrators. Have a succession plan. If one of the administrators for a site that is operated on behalf of IEEE and/or that prominently features IEEE logos or brands can no longer participate, designate a replacement administrator. IEEE staff administrators should have a co-administrator as well—whether a volunteer or another staff person.
Best practice: Contact the IEEE Social Media Help Forum if you need help finding a second administrator or ask an IEEE staff member to be an administrator.
This style guide will assist IEEE site managers with integrating social media icon(s) into your sites.
Use the approved IEEE social media icon(s) in your sites. The ZIP file contains GIF and PNG file types in three different sizes: 16x16, 24x24, and 32x32 pixels.