Quick Tip #1: Master Brand
The IEEE Master Brand must be included on all digital and print collateral materials in accordance with the existing visual identity guidelines and digital style guidelines.
Quick Tip #2: Logo Clear Space
Clear space ensures that the type treatment does not compete with other images, graphics, and text.
Quick Tip #3: Logo Minimum Size
The Master Brand consists of the diamond-shaped emblem, or “kite,” on the left and the letters I-E-E-E. The Master Brand should appear on all IEEE print or electronic communications that are large enough to depict the Master Brand at its minimum size.
Quick Tip #4: Incorrect Logo Uses
Only use the IEEE logo as directed, with the emblem, or “kite,” appearing on the left of the letters “I-E-E-E.” Do not separate the diamond-shaped emblem from the letters “I-E-E-E.”
Quick Tip #5: Primary Color Use
Color plays an important role in representing the IEEE brand. Use IEEE Blue on all corporate-wide communications. Keep the Master Brand one color (100% IEEE blue, black, or reversed-to-white).
Quick Tip #6: Expanded Color Use
IEEE communications should utilize colors from the approved palette to create a more unified look and feel throughout the IEEE print/digital landscape.
Quick Tip #7: The Wedge
The wedge is based on the graphic style of the diamond symbol from the IEEE logo. Using this graphic style correctly and consistently will help build a recognizable and powerful brand.
Quick Tip #8: Approved Brand Fonts
The Formata and Adobe Caslon Pro font families are the primary approved font for use on IEEE communications. If not available, the alternative fonts Verdana (print and digital) and Times New Roman (serif option for print) can be used.
This section explains how the IEEE brand was formed and its significance for IEEE and its worldwide audiences today.
In this section the brand videos "IEEE: One Voice" and "IEEE's tagline, Advancing Technology for Humanity" are available in different files formats for download.
The guidelines will assist you in the creation of various IEEE communications materials, including print collateral and Web sites. Consistent use of these documents will help maintain and strengthen the desired perception for the IEEE brand.
After you review the IEEE Brand Identity Guidelines to learn the correct placement and usage of the IEEE Master Brand and other artwork, visit the Master Brand and Logos section of this toolkit to download the logo you need in a variety of popular formats.
Planning to create a print or online flier to showcase an IEEE group, product, or activity? Developing an IEEE Web site or powerpoint presentation? Don't reinvent the wheel. This section contains customizable documents and templates that can be tailored to fit your needs.