Below is a list of frequently asked questions related to the IEEE Brand Identity Toolkit.
The only difference between the unabridged and abridged version is each video's length. The unabridged video length is approximately 6 minutes 40 seconds and the abridged video length is approximately 3 minutes.
You can download a copy by visiting http://www.ieee.org/go/brand_videos.
The IEEE One Voice video can be used in multiple venues and forums including conferences, events, presentations, and meetings. The audience may include members, volunteers, staff, media/press, and the interested general public.
IEEE requests that the video be used in good faith to represent IEEE in a positive manner. Unauthorized copying of these video files is prohibited.
The Visual Identity Guidelines explain how to use visual elements to create and strengthen the perception of the IEEE brand. The guidelines define the look-and-feel of the IEEE, and explain in more detail the proper use of the IEEE Master Brand in a variety of print and Web-based applications. The visual elements include color palettes, typography, imagery, and the design system (the wedge). The visual elements were streamlined into best practices to convey the organization’s culture, personality, and core brand values.
Anyone who represents IEEE is encouraged to use these guidelines when creating IEEE communications to achieve a high level of visual consistency and to ensure the integrity of the IEEE brand on all branded materials. They outline both existing IEEE best practices and opportunities for increased alignment and brand leverage.
How do I get a copy of the full IEEE Visual Identity Guidelines?
IEEE Visual Identity Guidelines: www.ieee.org/go/visual_guidelines (PDF, 3.11 MB)
If you have questions you may send an e-mail to firstname.lastname@example.org, or call +1 732 562 6820. You may also submit feedback by using the right column Feedback link located in all sections of the IEEE Brand Identity Toolkit.
Careful and comprehensive use of the IEEE Master Brand will:
Where can I download the IEEE Master Brand?
You can download the IEEE Master Brand at http://www.ieee.org/masterbrand
No, this use is acceptable only on membership pins.
Color plays an important role in representing the IEEE Brand. Using IEEE Blue (PMS 3015), or process color equivalent on all corporate-wide communications is strongly encouraged. The black or white options are also acceptable. For all sub-brand applications, the black or white options are preferred.
The original “Reflex blue” is among the most common (and consequently indistinctive) of corporate blues. The goal was to develop something more muted but still identifiable. The new IEEE blue, along with the bright colors of the new color palette, give the sense of forward-movement, energy and innovation. This palette also allows for flexibility in brand communications where sub-brand, cultural, or product distinction is warranted.
Use the IEEE Master Brand on materials that contain other IEEE or organization’s logos. Use the IEEE Master Brand + Tagline graphic on all corporate materials, or when no other logo or logo with a tagline exists.
All representatives who create materials on behalf of IEEE are allowed to use the materials in the Tools & Resources section of the IEEE Brand Identity Toolkit.
The templates in the Tools and Resources section don't fit my needs. How do I suggest additional materials to be added to the online toolkit?
If you have suggestions for new templates, you may send an e-mail to email@example.com, or call +1 732 562 6820. You may also submit feedback by using the right column Feedback link located in all sections of the Toolkit.