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Each day, people across the globe are exposed to communication materials from IEEE; whether it be through attending IEEE conferences, reading IEEE publications, or any number of other activities in which IEEE is engaged for the purpose of fostering technological innovation and excellence.
The guidelines below were created to unify these diverse communications and to help them to represent IEEE as a focused, forward-looking, dynamic organization. The ultimate goal is a stronger, more consistent, unified visual presentation of the IEEE brand.

By downloading any the Toolkit's contents, users are agreeing to abide by the IEEE Master Brand and Brand Identity Toolkit Agreement.


Visual identity guidelines

IEEE Identity Guidelines cover

The guidelines contained in this document, including a Web reference guide, are the result of stakeholder interviews, competitive research, and an audit of existing IEEE communications materials. It outlines both existing IEEE best practices and opportunities for increased alignment and brand leverage.



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Visual identity guidelines quick reference guide

IEEE identity guidelines quick reference guide cover

To provide a more easily-digestible, user-friendly format for the recently created IEEE Visual Identity Guidelines a quick reference guide has been developed. This document features a summary of the corresponding full guideline. This guide are intended to be used in conjunction with, not in place of, the full document.



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Web guidelines

As a standards developing organization, IEEE encourages the use of industry-wide and organizational best practices in the development of online content.

IEEE Digital Style Guide
The IEEE Digital style guide contains an overview of web-related requirements and style guidelines for IEEE employees, volunteers, and partners (vendors, consultants, or contract workers) involved in the development or enhancement of IEEE websites.

IEEE websites that are not fully IEEE owned (partner sites) are encouraged to meet requirements as appropriate; however, compliance is not mandatory unless otherwise agreed upon.


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Use of the letters I-E-E-E

Only the letters I-E-E-E may be used as the name of the organization. IEEE has grown over the years to represent a much wider array of technical interest areas than "electrical and electronics engineering." Legal documents may carry the full name, “The Institute of Electrical and Electronics Engineers, Inc.” The use of the IEEE full name is also permitted in the official IEEE seal.



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