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By downloading any of these images, users are agreeing to abide by the IEEE Master Brand Images Agreement.
Use the IEEE Master Brand on materials that contain other IEEE or organization’s logos. It may also be used on promotional items.

| File | Size | Usage | Resolution |
| 2 KB | Screen or Web | Low | |
| 15 KB | Screen or Web | Low | |
| 21 KB zipped | High | ||
| 185 KB zipped | Highest |

| File | Size | Usage | Resolution |
| 2 KB | Screen or Web | Low | |
| 5 KB | Screen or Web | Low | |
| 17 KB zipped | High | ||
| 181 KB zipped | Highest |
Download the entire set of IEEE Master Brand graphics (ZIP, 1.21 MB) ZIP file contains TIF, EPS, GIF, and JPG files in SPOT, CMYK, and RGB formats.
Download the IEEE Visual Identity Guidelines (PDF, 3.11 MB) PDF contains instructions on how to use the IEEE Master Brand.
Use the IEEE Master Brand + Tagline graphic on all corporate materials, or when no other logo or logo with a tagline exists. It may also be used on promotional items.

| File | Size | Usage | Resolution |
| 6 KB | Screen or Web | Low | |
| 18 KB | Screen or Web | Low | |
| 43 KB zipped | High | ||
| 221 KB zipped | Highest |

| File | Size | Usage | Resolution |
| 6 KB | Screen or Web | Low | |
| 13 KB | Screen or Web | Low | |
| 37 KB zipped | High | ||
| 214 KB zipped | Highest |
Download the entire set of IEEE Master Brand + Tagline graphics (ZIP, 973 KB) ZIP file contains TIF, EPS, GIF, and JPG files in SPOT, CMYK, and RGB formats.
Download the IEEE Master Brand + Tagline graphic guidelines (PDF, 265 KB) PDF contains instructions on how to use the IEEE Master Brand + tagline graphic.

The IEEE "kite" was created in 1963 with the merger of its two predecessor societies, the AIEE and the IRE. The kite borrowed elements of both organization's logos.
The IEEE Master Brand (shown above), consisting of the IEEE logo (kite) followed by the letters I-E-E-E, was adopted by the Board of Directors in Nov 1999.