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Web analytics is the collection, measurement, analysis, and reporting of Internet data. It is done for the purpose of understanding and optimizing Web usage.*

Web analytics can give you the power to know how visitors use your Web content and what you can do to improve the visitors' experience.

*Source of definition: Web Analytics Association


Tools used at IEEE

Web analytics tools collect raw data (from server based log files) about the actions visitors take when they come to a Web site, and convert the data into useful reports for business users. The following are some of the most commonly used analytics tools at IEEE.

Web Trends: A paid statistical application that provides valuable information about the visitors to a Web site. Web Trends is available through a Web-based (on-demand) version as well as a locally hosted software version. IEEE uses and offers Web Trends as an enterprise software and is free for use by IEEE employees.

Google Analytics: A free, Web-based analytics tool that collects and reports data about visitor activity on a Web site.


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Web Analytics and Web Trends Training

The Digital Innovations Team periodically offers Web Analytics training to IEEE employees.

The course "Introduction to Web Analytics and Web Trends" is designed to provide a better understanding of:

  • why we need to track the activity on our Web pages;
  • key concepts, terms, and techniques used for Web analytics;
  • how to measure and define visitor interaction;
  • basic reporting and analysis of data using Web Trends.

This course is also mandatory to get access to the new IEEE Web Trends On Demand application.


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