Introduction to Web Analytics

Web analytics tools collect raw data (from server based log files) about the actions visitors take when they come to a Web site, and convert the data into useful reports for business users. The following are some of the most commonly used analytics tools at IEEE.

Web Trends: A paid statistical application that provides valuable information about the visitors to a Web site. Web Trends is available through a Web-based (on-demand) version as well as a locally hosted software version. IEEE uses and offers Web Trends as an enterprise software and is free for use by IEEE employees.

• Access the IEEE Web Trends application (only accessible to employees on the IEEE network)
  
• Visit the Web Trends Web site to learn more about the tool

Google Analytics: A free, Web-based analytics tool that collects and reports data about visitor activity on a Web site.

Visit the Google Analytics Web site to learn more about the tool

The Web Strategy and Design Team periodically offers Web Analytics training to IEEE employees.

The course "Introduction to Web Analytics and Web Trends" is designed to provide a better understanding of:

• why we need to track the activity on our Web pages;
• key concepts, terms, and techniques used for Web analytics;
• how to measure and define visitor interaction;
• basic reporting and analysis of data using Web Trends.

This course is also mandatory to get access to the new IEEE Web Trends On Demand application.

Register for this course in Self Service Training (only accessible to employees on the IEEE network)