Images and multimedia, when used correctly, enhance the meaning and depth of the content on IEEE sites.
Images used to explain content should be used sparingly to enhance the content and add to the visual interest of the page. If your content alone is not conveying a clear idea, you can add a graphic that may help a user to understand it better. An example of this may be a table, pie chart, or infographic.
Only add graphics that directly relate to and enhance written content. Avoid stock photography in favor of IEEE commissioned photography or images.
Contact the Digital Innovations Team, email@example.com for more information on stock image options.
Formats and types of graphics
- GIF: solid-colored images, line art, clip art; 256 colors maximum, supports transparency images
- JPEG: photographs, continuous tone images; gradients, does not support transparency
- PNG: bitmapped image format that employs lossless data compression and supports transparency
Images should be compressed to a smaller size to decrease page load times. There are a variety of software packages available to assist in compressing your images, such as Adobe Photoshop or Fireworks.
These are some free digital-based tools for image compression:
When using images on a web page, be sure to use meaningful alternative text ("alt text") so that users with disabilities using assistive devices are able to understand the image(s).
| Example alt text: |
airplane taking off
| Example alt text: |
engineers working on solar panel
|Example alt text: |
For information on how to use the IEEE Master Brand, please see the IEEE Visual Identity Guidelines "How to use the IEEE Master Brand" section (PDF, 5 MB).
The IEEE Master Brand is available for download in the IEEE Brand Identity Toolkit Master Brand section.
If you have questions, please contact firstname.lastname@example.org.
Multimedia can be used on IEEE sites to support the page's content. Multimedia should be used in a meaningful way and should support the page's content.
These guidelines cover audio, video, animations, and other interactive features whether the viewer or player is embedded in a page or external.
Many of these requirements are important for accessibility. The relevant WCAG 2.0 guidelines are listed in parentheses.
Help users understand what the multimedia element is and how it works.
Make sure the multimedia is accessible.
Give users control of the media and how it plays.
Design elements of multimedia.
Adhere to the design elements and IEEE Master Brand standards within the IEEE Visual Identity Guidelines (PDF, 5 MB).
Please contact the Digital Innovations team, email@example.com if you intend to use or have questions regarding multimedia content.
Do not use content and/or images from another site (including IEEE digital sites) without permission. For example, do not use Google images found through search without permission of the owner.
Provide the source, as a caption, of all content that is not original once permission for publishing has been obtained.