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This section contains an overview of web-related requirements and style guidelines for IEEE employees, volunteers, and partners (vendors, consultants, or contract workers) involved in the development or enhancement of IEEE websites.

IEEE websites that are not fully IEEE owned (partner sites) are encouraged to meet requirements as appropriate; however, compliance is not mandatory unless otherwise agreed upon.



The IEEE digital presence is the organization’s primary public interface, accessible to virtually anyone at any time. Many IEEE audiences form their first, and often only, impression of IEEE through online experiences. Consequently the IEEE digital presence has significant impact on the reputation of the organization.

Guidelines help bring the IEEE digital presence into better alignment while ensuring quality content and user-centered design (UCD). UCD focuses on users throughout the planning, design, and development stages of a project - allowing digital publishers to foresee how users are likely to respond to a given interface through usability research and evaluation.

Well-aligned, high-quality web content will not only improve users' experiences and perceptions of IEEE, it will also increase their interest in IEEE activities, groups, products, and services.

This document serves to clarify expectations of IEEE web managers, related to web projects and processes, and to consolidate and source several pre-existing requirements within a single location.

Valuable IEEE human and financial resources can be conserved by leveraging the infrastructure and reusable resources outlined in this document, as well as by preventing rework as a result of misunderstood requirements.

IEEE digital publisher guidelines also aim to support the IEEE 5-Year Aspiration as well as the following IEEE goals.

  • Delivering a best-in-class user experience by aggressively leveraging technologies
  • Creating new opportunities for member and customer engagement


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IEEE web requirements and guidelines are continually being reevaluated and updated as appropriate with consideration of the following:

  • Input from trusted industry experts/consultants
  • Web analytics and user research findings
  • Organizational or industry trends and best practices
  • Resources available to IEEE employees and publishers
  • Related IEEE guidelines or policies
  • Feedback from the IEEE digital publisher and user community

Questions and requests for exceptions should be submitted through the Digital Innovations Team contact form.


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Style guide contents

  • Role of webmaster / manager
  • Communication with the Digital Innovations Team
  • Authentication / single-sign-on
  • Launching new sites or updates
  • Decommissioning or migrating a site
  • Partnering with external vendors
  • Ethical practices for user research
  • Ongoing site monitoring

  • Main principles
  • Usability
  • Accessibility

  • Importance of consistency
  • Color palette
  • Colors and accessibility
  • Imagery
  • Typography
  • Wedge design
  • How to use the letters I-E-E-E when designing
  • Enterprise-wide meta-navigation
  • IEEE Favicon
  • Headers
  • Footers
  • Home page content layout best practices
  • Search tools
  • Sample wireframes
  • Policy adherence
  • Template and site evaluation

  • References to IEEE: branding, tone, and voice
  • IEEE style conventions and grammar
  • Amount of content
  • Timeliness of content
  • Copy width
  • Legal considerations
  • Page layout and formatting
  • Content writing strategies
  • Metadata and Search engine optimization (SEO)
  • URL and file naming
  • Forms
  • Advertising
  • Images within content
  • Image formats, compression, and naming
  • Size and quality
  • Alternative text
  • IEEE Master Brand as an image
  • Multimedia and interactivity
  • Usability and accessibility guidelines of multimedia
  • Legal considerations

  • Main navigation
  • Left navigation
  • Right navigation
  • Breadcrumb navigation
  • Links within page content
  • Within-page links
  • Linking to external content
  • Redirects
  • Supporting files
  • Mobile/App
  • Responsive design


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