IEEE.org: Branding and Visual Elements

Internally, content providers should be consistent by applying standards and conventions throughout all site content. Adherence to IEEE Web presence style guidelines is necessary to maintain consistency.

Externally, be consistent with general Web best practice. Users bring their own experience and expectations to any site they visit. If you ignore that, you risk causing confusion and alienation. 

IEEE.org was redesigned and now uses a broader range of colors. This color palette can be referenced in the IEEE Visual Identity Guidelines (PDF, 3.11MB) document within the "Brand Basics: Color" section. 

Use of these colors for purposes other than those specified, or use of colors not included on the palette, should be approved by the Digital Innovations team.

Additional colors may be used within site page templates. Efforts to incorporate colors from or complementary to the IEEE color palette will create a more unified look and feel between the sites. Although IEEE offers a broad range of colors it is advised to use only two-three colors from either palette. 

IEEE Primary Color

#006699

IEEE Bright Color Palette

#CC0033

#E37222

#FFCC33

#66CC33

#008542

#009FDA

#6B1F73

#FFFFFF

IEEE Dark Color Palette

#800031

#CB7E2B

#CC9933

#669933

#336633

#0B5172

#541868

#000000

Imagery used consistently can support the IEEE brand identity.

• If imagery is used on your site, it should reflect the The six imagery themes below. These  themes are based on key pillars of the IEEE brand and reflect the IEEE brand personality and style, as well as IEEE members, areas of expertise, and history;

People	Technology	Knowledge	Connected	Global	Archive

• Real photographs (not clip art or stock images) should be used whenever possible to convey these themes. When real photographs are not available, stock photography that looks real is acceptable, but should only be used in meaningful ways;*
• Learn more about how to use imagery in the IEEE Visual Identity Guidelines (PDF, 3.11MB) document within the "Design System: The Wedge" section.

*Royalty-free images are available to purchase from various stock photography collections on the Web and can be purchased for a one-time fee for usage in an unlimited number of applications, an unlimited number of times.

When creating content in the content management system, accept all default fonts rather than changing fonts within a code that would override the style sheets.

If the text is pasted from another application, highlight the text and click on the eraser icon in the UCM editor to clear formatting.

The wedge device, based on the graphic style of the diamond symbol from the IEEE Master Brand, is also a key element of the IEEE design system. This symbol, which has a long history at IEEE, has been enhanced to create a unique and dynamic look-and-feel system that can be applied across all of the IEEE branded communications. Using this graphic style correctly and consistently will help build a recognizable and powerful brand look-and-feel, creating equity for the IEEE brand.

Learn more about how to use the wedge design in the IEEE Visual Identity Guidelines (PDF, 3.11MB) document within the "Design System: The Wedge" section.