Branding and visual elements on IEEE.org strengthen the IEEE reputation and create a consistent experience for users.
This page contains the style guide for use of the branding and visual elements on IEEE.org.
Internally, content providers should be consistent by applying standards and conventions throughout all site content. Adherence to IEEE digital presence style guidelines is necessary to maintain consistency.
Externally, be consistent with general digital best practice. Users bring their own experience and expectations to any site they visit. If you ignore that, you risk causing confusion and alienation.
IEEE.org was redesigned using a broader range of colors. This color palette can be referenced in the IEEE Visual Identity Guidelines (PDF, 3.11MB) document within the "Brand Basics: Color" section.
Use of these colors for purposes other than those specified, or use of colors not included on the palette, should be approved by the Digital Innovations team.
Additional colors may be used within site page templates. Efforts to incorporate colors from or complementary to the IEEE color palette will create a more unified look and feel between the sites. Although IEEE offers a broad range of colors it is advised to use only two-three colors from either palette.
IEEE Primary Color
IEEE Bright Color Palette
IEEE Dark Color Palette
Imagery used consistently can support the IEEE brand identity.
*Royalty-free images are available to purchase from various stock photography collections on the digital platform and can be purchased for a one-time fee for usage in an unlimited number of applications, an unlimited number of times.
When creating content in the content management system, accept all default fonts rather than changing fonts within a code that would override the style sheets. The default typeface on IEEE.org is Verdana.
If the text is pasted from another application, highlight the text and click on the eraser icon in the UCM editor to clear formatting.
The wedge device, based on the graphic style of the diamond symbol from the IEEE Master Brand, is also a key element of the IEEE design system. This symbol, which has a long history at IEEE, has been enhanced to create a unique and dynamic look-and-feel system that can be applied across all of the IEEE branded communications. Using this graphic style correctly and consistently will help build a recognizable and powerful brand look-and-feel, creating equity for the IEEE brand.
Learn more about how to use the wedge design in the IEEE Visual Identity Guidelines (PDF, 3.11MB) document within the "Design System: The Wedge" section.