Graphics and images, when used correctly, enhance the meaning and depth of the content on IEEE.org.
Find guidelines for usage of graphics and images on IEEE.org.
Formats and types of graphics
- GIF: solid colored images, line art, clip art, 256 colors maximum, supports transparency images
- JPEG: photographs, continuous tone images, gradients, does not support transparency
- PNG: bitmapped image format that employs lossless data compression and supports transparency
There are a variety of software packages available to assist you in compressing your graphics for use on the Web, including NetMechanic Acceleration GIFBot and Macromedia Fireworks. Visit NetMechanic and download GIFBot software for free. It will compress both JPEGs and GIFs by up to 90%.
The following online tutorials offer information on optimizing your graphics for the Web.
Provide meaningul alternate text equivalents for all graphics.
Information regarding use of the IEEE Master Brand (logo) is available in the Brand Identity Toolkit section.
If you have questions, please contact the IEEE Corporate Strategy and Communications team.
The following are examples of correct and incorrect usage of the letters I-E-E-E and the IEEE Master Brand in a name or title:
IEEE.org pages should have a white background. Background graphics should be avoided.
Do not use GIF animation except in very special circumstances (i.e., instructional purposes) with the Digital Innovations Team's permission.
Do not, under any circumstances, use an image without properly crediting the source of the image.