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Home  >  About IEEE  >  Digital Publishers Toolkit  >  Style Guide

Graphics and images, when used correctly, enhance the meaning and depth of the content on IEEE.org.

Find guidelines for usage of graphics and images on IEEE.org.

 

Graphics as content

Only add graphics that directly relate to and enhance written content. Avoid stock photography in favor of IEEE commissioned photography or images.

Images should be used sparingly to enhance the written content and add to the visual interest of the page.
Be tasteful and do not let images overwhelm the user.

Royalty-free images are available to purchase from various stock photography collections on the digital platform and can be purchased for a one-time fee for usage in an unlimited number of applications, an unlimited number of times. Contact digital-innovations@ieee.org if interested.

 
 

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Formats, compression, and naming

Formats and types of graphics

  • Recommended digital formats are GIFs, and JPEGs, and PNGs

     - GIF: solid colored images, line art, clip art, 256 colors maximum, supports transparency images
     - JPEG: photographs, continuous tone images, gradients, does not support transparency
     - PNG: bitmapped image format that employs lossless data compression and supports transparency

  • Representative samples of graphics should be converted to both either GIF, and JPEG, or PNG files. Then, compare file sizes, image quality, and downloading speeds before making a final decision.
  • Check images on both a PC and a Mac platform.

Compression

There are a variety of software packages available to assist in compressing your graphics, such as Adobe Photoshop or Fireworks.

These are some digital-based tools for image compression:

The following online tutorial offers information on optimizing graphics for the digital platform.

Naming

  • It is not necessary to repeat words that appear within the directory name in the file name.
  • File names should be made as short as possible, while still having meaning to the user.
  • Each file name within a folder or ZIP file should be unique.
  • Use all lowercase and avoid special characters when creating file and folder names.
  • Underscores (_) should be used in place of spaces.

 

 
 

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Size and quality

  • The graphic size should be less than 45 KB.
  • Avoid large mapped graphic menus.
  • Reduce resolution to 72 dpi.
  • Use as few colors within the graphic as possible.
  • Test your graphics on multiple digital browsers.

 
 

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Captioning

For IEEE photography and illustrations, use captions to indicate the source and purpose of the image.

 
 

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Accessibility considerations

Provide meaningul alternate text equivalents for all graphics.

 
 

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IEEE Master Brand

Information regarding use of the IEEE Master Brand (logo) is available in the Brand Identity Toolkit section.

If you have questions, please contact the IEEE Corporate Strategy and Communications team.

 
 

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How to use the letters I-E-E-E

  • IEEE must always be used in the title of an IEEE product, service name or publication, (For example, IEEE eLearning Library, IEEE Xplore, IEEE Photonics Journal.) The letters I-E-E-E also must appear in any graphic representation, text, or signage that mentions the product. (header/content) 
  • Only the letters  I-E-E-E can be used in the title of an IEEE product, service name or publication. Do not use the IEEE Master Brand (consisting of the IEEE diamond-shaped logo - the “kite” - followed by the letters I-E-E-E) or any portion of it. (header/content) 
  • When used in a sentence, title or name the letters “IEEE” should always be used in uppercase. (content) 
  • The letters I-E-E-E can be in any of the IEEE approved fonts except Univers 75, the font for the Master Brand, or in a font that closely resembles Univers 75. It is recommended that the letters I-E-E-E use the same font as the rest of the name or title. This includes all print, screen, non-screen, and digital-based applications. (graphics)


The following are examples of correct and incorrect usage of the letters I-E-E-E and the IEEE Master Brand in a name or title:

correct and incorrect uses of the letters I-E-E-E

 
 
 

Animations and backgrounds

IEEE.org pages should have a white background. Background graphics should be avoided.

Do not use GIF animation except in very special circumstances (i.e., instructional purposes) with the Digital Innovations Team's permission.

 
 

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Legal considerations

Do not, under any circumstances, use an image without properly crediting the source of the image.

 
 

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Multimedia

Please contact the IEEE Digital Innovations Team if you intend to use multimedia content.

 
 

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