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IEEE digital publishers are asked to include IEEE-wide styles when structuring site templates in order to create alignment, provide orientation, leverage the IEEE brand, and prevent users from having to learn each site. IEEE styles are detailed here for the enterprise-wide navigation, favicon, and site footers and headers.  

Requirements for template sizing, laying out the body of pages, URL and file naming, and site evaluation are also below.


Enterprise-wide navigation and favicon

IEEE meta-navigation

The meta-navigation is a menu to appear on all IEEE sites allowing visitors to quickly access IEEE flagship properties and options. Requirements for the IEEE meta-navigation are as follows.

• Placement: outside of the main page above the site header. Within the meta-navigation:
  - Site links should appear at the upper-left and flushed left to the edge.
  - The upper-right side is reserved for single-sign-on. To request single-sign-on, please work with your IEEE employee representative to initiate a project with IEEE Information Technology.
• Links: Align site links to the left side of the page in the following order with the noted destinations:

- IEEE Xplore Digital Library: (The word "Xplore" should be italicized)
- IEEE Standards:
- IEEE Spectrum:
- More sites:

• Size: minimum height of 30–40 pixels
• Link interaction: should only underline upon hover and have no "visited" link color change
• Link separation symbol: should be a vertical bar (l)
• Typography: Verdana, no smaller than .07em
• Color: light or dark text can be used depending upon the background color/contrast 

Sample meta-navigation:

IEEE meta navigation



The IEEE Favicon (short for "favorites icon") is a 16x16 pixel square icon that appears in the latest versions of digital browsers' address bars, tabs, and bookmarks. The 57x57 pixel square icon can be used for the Apple iPhone, iPod Touch and/or iPad.

IEEE Favicon

All official IEEE sites are required to use the IEEE Favicon or an approved IEEE sub-brand Favicon, as a way to improve user experience and leverage the IEEE brand.

Contact the Digital Innovations team if approval is needed. 


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IEEE digital site header requirements are as follows and should be displayed in accordance with the IEEE Visual Identity Guidelines (PDF 4.8 MB).

  1. IEEE Master Brand:
    • Placement: upper-right corner of the header and within the top one-third of the screen view;
    • Size: a minimum of 100 pixels wide by 33 pixels high and smaller than the site identifier;
    • Clear space: space around the IEEE Master Brand should be 1/2x where x=the height of the letters I-E-E-E;
    • Color: either black or white (the blue IEEE Master Brand is reserved for enterprise-level websites and;
    • Hyperlinking: should link back to and should open in the same window;
    • Ensure there is no white background behind the diamond symbol and to never use the IEEE Master Brand as a background, watermark, or wallpaper;
    • Should not have any modifications or distortions applied (e.g., drop shadow);
    • Should be displayed in accordance with the IEEE Visual Identity Guidelines (PDF, 4.8 MB).
  2. Site Identifier: The logo or name of the site should appear in the upper-left corner of the site header and link to the home page of the site. This logo or name must contain the letters I-E-E-E and appear larger in size than the IEEE Master Brand to avoid confusion as to which site the visitor is on.
  3. Site Purpose: The purpose of the site should be obvious either through the site identifier or through positioning copy placed prominently within the site header. However, if for some reason the site header cannot adequately convey this information, it should be placed in another prominent position within the home page. 

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All sites within the IEEE Digital Presence must utilize the guidelines below for site footers:

  1. Administrative links:
    *- Home: links to the home page of the digital site (should appear as first link)
      - Site Map
    *- Contact: contact page or form for the site
      - Help: instructional content for the site (if applicable)
    *- Accessibility: link to the IEEE Accessibility Statement page (
    *- Nondiscrimination Policy: link to the IEEE Nondiscrimination Policy page (
    *- Privacy & Opting Out of Cookies: link to the IEEE Privacy & Security page (
      - Feedback: form for users to give feedback about the site (if applicable)
  2. *Copyright line: © Copyright <YEAR> IEEE – All rights reserved. Use of this website signifies your agreement to the IEEE Terms and Conditions. (link "IEEE Terms and Conditions" to
  3. *Descriptor: A not-for-profit organization, IEEE is the world's largest professional association for the advancement of technology.
  4. Design: Use either a border or a different background color to ensure visual separation between the footer and the page areas above
  5. Width: extends the full width of the page
  6. Typography: Verdana, no smaller than .07em

* Denotes required administrative links/language in the digital site footer. Do not replicate the policies listed above. Link directly to the IEEE policies. If you believe there's a conflict or that your site has need for a more explicit or restrictive policy, please contact the Digital Innovations Team.


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Body or main content layout

All IEEE digital sites should adhere to the following best practices and principles for page layout.

Present an appropriate amount of content

  • Pages of one or two screens are best for the first few levels of a site where users are scanning options.
  • Longer pages may be appropriate deeper in the site where detailed topical information is expected.
  • Do not arbitrarily divide information simply to conform to acceptable page length; create logical divisions and subdivisions based on the structure of your information.
  • When creating longer pages, review the Writing section of this page to ensure that content is scan-able.
  • Establish hierarchy to aid reader understanding and focus
    • Place important elements near the top of the page.
    • Use headings, subheadings, or bolding for key words, phrases, or topic divisions (but use bold sparingly).
    • Use white space to separate topics or to make important elements stand out.
  • Show relationships between content
    • Group similar items together and place them in proximity to each other to show similarity.
    • Nest an item under another item to show a child/parent relationship.
  • Other tips for creating a more readable, interesting page layout
    • Break text into short paragraphs or create bulleted lists.
    • Incorporate links to other relevant content.
    • Use left and right columns for appropriate content.
    • Use images, charts, graphs, and/or tables where appropriate to present or support complex information.  



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Home pages

Alert messages: Home pages should be designed with a prominent area in which user notifications can be posted by the site owner in the event of an emergency. A process should be in place to ensure that such messaging can be posted or removed in a timely manner.

Site purpose: The purpose of the site should be obvious either through the site identifier or through positioning copy placed prominently within the site header. However, if for some reason the site header cannot adequately convey this information, it should be placed in another prominent position within the home page.

Spotlight modules: Billboard-like promotional areas may be used on IEEE home pages; however, the following conditions should be met:

  • all content should align with the purpose and tone of the site;
  • animation should be user-controlled (pause, stop, play, mute, etc.) and optimized for accessibility and usability;
  • animated frame advancement should allow all content to be read (typically 8–10 seconds);
  • flash files (if used) should be animated at 18 frames per second (fps).

Please reference the sample home page wireframe in the following section as a guideline for how home page elements might appear on an IEEE site. 


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Search tools

If used, search tools (field, label, and button) should be placed in a consistent area within the digital site’s design.

  • Search tools should appear on all pages throughout site.
  • The search field should be clearly visible to users.
  • Search labels should be placed to the left of the search field rather than inside the field for accessibility purposes.
  • Search tips and advanced search can be included if available.

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Sample wireframes

A wireframe is a basic visual guide used in digital design to lay out a structure. The sample wireframe below illustrates many of the IEEE digital presence standards as they might be applied on a home page.


Home page (left) and lower level (right) sample wireframes

sample IEEE wireframes


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Screen size optimization

Ideally, site designs should be able to scale to the size of the devices that access them and deliver the appropriate output for optimum usability. Development methods such as responsive design should be used to support this goal. If the current design does not meet these requirements, a plan should be in place to create this experience with the soonest possible release date.

Review the responsive digital design guidelines for IEEE sites (sign in using your domain username and password)


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URL and file naming

The following guidelines should be used:

  • directory and file names should be made as short as possible, while still having meaning to the user, to avoid excessively long URLs;
  • the landing page of a section should be named "index," while all other files (pages) within the folder should have names that refer to the page title;
  • each file name within a section should be unique;
  • use all lowercase and avoid special characters (including spaces) when creating file and folder names;
  • when creating a new site, Google recommends using dashes instead of underscores as URL word separators in order to optimize your site for search engines. However, if you have an existing site that is using underscores, it is not recommended to go back and change all existing URLs, as the impact on user experience (i.e., inconsistency, broken bookmarks and links, etc.) may outweigh the positives in this case. 


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Template and site evaluation

Site templates should be evaluated by the Digital Innovations Team during the wireframe stage of the project as well as at the visual design stage to ensure that requirements are met and to identify potential opportunities for optimization prior to moving into development.

To learn more, review the following:


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