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The Digital Innovations Team provides guidance and/or recommendations to the entire IEEE digital publishing community according to current trends and best practices in the digital world.

The team is not a "for-hire" service group, although it can provide expert advice or recommend external partners available for consulting. Most of the projects the Digital Innovations Team leads are related to and the overarching IEEE Digital Presence.

The IEEE Digital Presence includes any and all areas on the digital platform where IEEE is represented by name, brand, or mission. This includes, but is not limited to:

  • IEEE websites
  • Pages within
  • Co-sponsored society/community sites
  • Conference sites
  • App development


Monica Naureckas, Director, Digital Innovations

Monica Naureckas headshotMonica oversees the team's support for IEEE websites, including the team's expertise in user experience, search engine optimization, content and information architecture, accessibility, and design.

Monica joined the Digital Innovations Team in 2008, taking on the role of Digital Content Editor, where she reviewed daily content submissions for In 2010, Monica assumed her role as the Digital Content and Information Architecture Specialist. In this role, she worked with content contributors to better the content quality and information architecture of content. In her role as Manager, Digital Content, Monica oversaw content production and quality for


  • B.A. in English from Villanova University
  • M.A. in Organizational Communication and Leadership from Marist College
  • Mini Masters in Human Computer Interaction (HCI) and User Experience Design (UXD) at Rutgers University



You can work with Monica if you need to:

  • Engage the Digital Innovations team in a substantial digital project
  • Discuss strategic direction for your website, app, or section
  • Evaluate potential digital partners for key projects



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Joe Casia, User Experience Specialist

Joe Casia headshotJoe works with the Digital & Creative Innovations team to advocate and implement user experience best practices across the IEEE digital presence by overseeing user experience principles in digital properties, including task flows, accessibility, functionality, and interaction design.

Joe began his career at IEEE in 2005 working as Digital Operations Support with Information Technology. In his role he provided digital publishers with training on creating usable site content and developed accessible user interfaces.


  • B.A. in Computer Science, Rutgers University
  • Mini-Masters in User Experience Design (UXD), Rutgers University



You can work with Joe if you need to:

  • Enhance the functionality of your content on
  • Evaluate web accessibility requirements in digital projects
  • Access hardware for cross-platform site testing
  • Request for redirect assistance



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Yolanda Paskovich, Interaction Design Manager

Yolanda Paskovich headshotYolanda works with the Digital Innovations Team (since 2007) in an effort to improve the overall IEEE Digital Presence by ensuring all IEEE web projects adhere to the IEEE branding guidelines, carry the IEEE look-and-feel, and are consistent in overall usability and user experience design.

Formerly, she was a Production Editor for IEEE eXpress Conference Publishing, a Production Designer for IN New York Magazine, and also served as the Graphics Manager for Rutgers Center for State Health Policy.  


  • B.A. from Mason Gross School of the Arts at Rutgers University, with a concentration in Graphic Design; Mini Masters in Human Computer Interaction (HCI)
  • Member of: AIGA (professional association for design); IXDA (Interaction Design Association) and UPA (Usability Professionals Association)



You can work with Yolanda if you need to:

  • Update the design of your landing page/section on
  • Obtain design assistance or branding guidance
  • Conduct a usability review of your digital project



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Daivee Patel, Manager, User Experience

Daivee Patel headshotDaivee helps IEEE site managers analyze and measure website usability through various qualitative and quantitative user research methods including, but not limited to, heuristic reviews and usability testing. She also provides training to various IEEE digital groups on topics related to usability, user experience, and digital analytics.

Daivee joined the Digital Innovations Team in 2008. Prior to working at IEEE, Daivee worked at SAP, Pennsylvania, as a User Experience Researcher and Technical Analyst, and brings expertise in digital usability, analytics, and user research related to online mediums, digital statistical tools, and content management systems. She has also worked at Drexel University in a training capacity on topics such as information systems and usability.

Daivee is a past UXPA conference reviewer and more recently, has also reviewed the book on accessibility, A Web for Everyone.


  • B.E. Instrumentation and Controls Engineering, University of Mumbai, Mumbai
  • M.S. Information Systems and Human Computer Interaction, Drexel University, Philadelphia
  • Mini-MBA in Digital Marketing, Rutgers University, New Brunswick, 2013
  • Member of UXPA (User Experience Professionals Association)



You can work with Daivee if you need to:

  • Get advice on usability testing or qualitative research methods
  • Conduct a usability review of your digital project
  • Need assistance or guidance with web analytics analysis
  • Discuss digital governance or user experience-related topics

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Dave Goessling, Manager, Brand Architecture

Dave Goessling headshotDave has worked on the Digital Innovations Team since 2010. He works with IEEE staff and volunteers to improve the user search experience on and other web presence sites, advise on content strategy, and provide website and site search analytics. He also manages and maintains the Digital Presence Database, which stores data on IEEE’s domain name and social media site portfolio.

Prior to working at IEEE, Dave served as an information architect, content manager, and taxonomy specialist at IDC (International Data Corp.), Isobar, AIG, Alcatel-Lucent, and KPMG. He also has experience in technical and business publishing, having worked as a business researcher, technical editor, and competitive intelligence analyst at infogroup/ORC, the AIAA (American Institute of Aeronautics and Astronautics) and R.R. Bowker.


  • B. Music. American University
  • Mini Masters in Digital Marketing, Rutgers, 2015
  • Mini Masters in User Experience Design (UXD), Rutgers, 2011



You can work with Dave if you need to:

  • Register or update an IEEE domain name
  • Improve the SEO and “findability” of your website pages
  • Set up Google Site Search, Analytics or Webmaster Tools

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Robyn Gerbush, Digital Content Editor

Robyn Gerbush headshotRobyn handles the day-to-day content quality assurance and editing functions for and other sites as necessary in order to enhance and maintain overall IEEE content quality, and assists with other digital projects and initiatives that have the potential to improve digital content quality or to enhance user Rutgers University in June 2013.

Previously, Robyn was the copy chief at DiversityInc, which produced two websites and a magazine. She handled all editing functions as well as SEO, newsletter production, and quality assurance.


  • B.A. in Communications from Monmouth University with concentrations in Journalism and Public Relations
  • Mini-Masters in User Experience Design (UXD) at Rutgers University in June 2013



You can work with Robyn if you need to:

  • Revamp the content on your section/page
  • Evaluate the content on your website or app



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