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The purpose of the Digital & Creative Innovations team is to drive delivery of a brand-aligned, best-in-class digital experiences & creative collateral. This includes:

  • Providing support, evaluation, consultation, and training to site managers
  • Establishing and maintaining enterprise digital governance and guidelines
  • Oversight of agency of record, ensuring creative guidance and cost savings
  • Providing tools and resources for branding implementation in creative and digital deliverables
  • Overseeing the day-to-day operations of our corporate site,
Are you looking for:
  • Guidance on user experience, SEO, domain acquisition, user testing, special functionality, analytics, accessibility, content, or information architecture?
  • Confirmation that you’re adhering to brand and digital governance policies at IEEE on your new or existing site or app or your section?

Are you looking for:
  • Creative consultation?
  • A new website, or to redesign your existing site?
  • Concepts for marketing collateral, print or web design, application development, interactive design, HTML email marketing, or advertising design?


Monica Naureckas, Director, Digital & Creative Innovations

Monica Naureckas headshotMonica oversees the team's support for IEEE websites, including the team's expertise in user experience, search engine optimization, content and information architecture, accessibility, and design.

Monica joined the Digital Innovations Team in 2008, taking on the role of Digital Content Editor, where she reviewed daily content submissions for In 2010, Monica assumed her role as the Digital Content and Information Architecture Specialist. In this role, she worked with content contributors to better the content quality and information architecture of content. In her role as Manager, Digital Content, Monica oversaw content production and quality for


  • B.A. in English from Villanova University
  • M.A. in Organizational Communication and Leadership from Marist College
  • Mini Masters in Human Computer Interaction (HCI) and User Experience Design (UXD) at Rutgers University



You can work with Monica if you need to:

  • Engage the Digital Innovations team in a substantial digital project
  • Discuss strategic direction for your website, app, or section
  • Evaluate potential digital partners for key projects



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Joseph Casia, User Experience Specialist

Joe Casia headshotJoe works with the Digital & Creative Innovations team to advocate and implement user experience best practices across the IEEE digital presence by overseeing user experience principles in digital properties, including task flows, accessibility, functionality, and interaction design.

Joe began his career at IEEE in 2005 working as Digital Operations Support with Information Technology. In his role he provided digital publishers with training on creating usable site content and developed accessible user interfaces.


  • B.A. in Computer Science, Rutgers University
  • Mini-Masters in User Experience Design (UXD), Rutgers University



You can work with Joe if you need to:

  • Enhance the functionality of your web content
  • Evaluate web accessibility requirements in digital projects
  • Access hardware for cross-platform site testing
  • Request for redirect assistance



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Adrienne Ciambrone, Creative Design Project Manager

Adrienne Ciambrone headshotAdrienne works with the Digital & Creative Innovations Team in an effort to provide IEEE staff and volunteers project management support for creative needs, while adhering to the IEEE branding guidelines.

Previously, Adrienne was the Senior Project Manager at IPSOS. She handled all qualitative and quantitative survey design project and analysis for Tier 1 and 2 Pharmaceutical companies.


  • B.S. Ramapo College of NJ
  • Member of: PMI (Project Management Institute)



You can work with Adrienne if you need to:

  • Initiate a creative project request
  • Evaluate your project objectives and needs
  • Assistance with creative guidance

Robyn Gerbush, Content Specialist

Robyn Gerbush headshotRobyn handles the day-to-day content quality assurance and editing functions for and other sites as necessary in order to enhance and maintain overall IEEE content quality. She also assists with other digital projects and initiatives that have the potential to improve digital content quality or to enhance user experience.

Previously, Robyn was the copy chief at DiversityInc, which produced two websites and a magazine. She handled all editing functions as well as SEO, newsletter production, and quality assurance.


  • B.A. in Communications from Monmouth University with concentrations in Journalism and Public Relations
  • Mini-Masters in User Experience Design (UXD) at Rutgers University in June 2013



You can work with Robyn if you need to:

  • Revamp the content on your section/page
  • Evaluate the content on your website or app



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Dave Goessling, Manager, Brand Architecture

Dave Goessling headshotDave has worked on the Digital Innovations Team since 2010. He works with IEEE staff and volunteers to improve the user search experience on and other web presence sites, advise on content strategy, and provide website and site search analytics. He also manages and maintains the Digital Presence Database, which stores data on IEEE’s domain name and social media site portfolio.

Prior to working at IEEE, Dave served as an information architect, content manager, and taxonomy specialist at IDC (International Data Corp.), Isobar, AIG, Alcatel-Lucent, and KPMG. He also has experience in technical and business publishing, having worked as a business researcher, technical editor, and competitive intelligence analyst at infogroup/ORC, the AIAA (American Institute of Aeronautics and Astronautics) and R.R. Bowker.


  • B. Music. American University
  • Mini Masters in Digital Marketing, Rutgers, 2015
  • Mini Masters in User Experience Design (UXD), Rutgers, 2011



You can work with Dave if you need to:

  • Register or update an IEEE domain name
  • Improve the SEO and “findability” of your website pages
  • Set up Google Site Search, Analytics or Webmaster Tools

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Yolanda Paskovich, Interaction Design Manager

Yolanda Paskovich headshotYolanda works with the Digital Innovations Team (since 2007) in an effort to improve the overall IEEE Digital Presence by ensuring all IEEE web projects adhere to the IEEE branding guidelines, carry the IEEE look-and-feel, and are consistent in overall usability and user experience design.

Formerly, she was a Production Editor for IEEE eXpress Conference Publishing, a Production Designer for IN New York Magazine, and also served as the Graphics Manager for Rutgers Center for State Health Policy.  


  • B.A. from Mason Gross School of the Arts at Rutgers University, with a concentration in Graphic Design; Mini Masters in Human Computer Interaction (HCI)
  • Member of: AIGA (professional association for design); IXDA (Interaction Design Association) and UPA (Usability Professionals Association)



You can work with Yolanda if you need to:

  • Update the design of your landing page/section on
  • Obtain design assistance or branding guidance
  • Conduct a usability review of your digital project



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Daivee Patel, Manager, User Experience

Daivee Patel headshotDaivee helps IEEE site managers analyze and measure website usability through various qualitative and quantitative user research methods including, but not limited to, heuristic reviews and usability testing. She also provides training to various IEEE digital groups on topics related to usability, user experience, and digital analytics.

Daivee joined the Digital Innovations Team in 2008. Prior to working at IEEE, Daivee worked at SAP, Pennsylvania, as a User Experience Researcher and Technical Analyst, and brings expertise in digital usability, analytics, and user research related to online mediums, digital statistical tools, and content management systems. She has also worked at Drexel University in a training capacity on topics such as information systems and usability.

Daivee is a past UXPA conference reviewer and more recently, has also reviewed the book on accessibility, A Web for Everyone.


  • B.E. Instrumentation and Controls Engineering, University of Mumbai, Mumbai
  • M.S. Information Systems and Human Computer Interaction, Drexel University, Philadelphia
  • Mini-MBA in Digital Marketing, Rutgers University, New Brunswick, 2013
  • Member of UXPA (User Experience Professionals Association)



You can work with Daivee if you need to:

  • Get advice on usability testing or qualitative research methods
  • Conduct a usability review of your digital project
  • Need assistance or guidance with web analytics analysis
  • Discuss digital governance or user experience-related topics

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Jackie Ward, Manager, Creative Design and Brand

Jackie Ward headshotJackie directly supervises the Creative Design team on development of projects from initial concept through to launch by facilitating relationships with agencies and vendors, and by providing expert consultation to achieve "unmistakably IEEE" quality creative work.

She also serves as the “gatekeeper” of the main IEEE brand and its associated sub-brands, leads brand strategy discussions, and facilitates brand education sessions. Her role includes development and implementation of brand standards and usage guidelines, as well as updates to the online brand toolkits.

Jackie joined us in December 2013 as a Creative Design Associate in a temp role, before coming on full time in her new role as Manager, Creative Design and Brand. She has over thirty years experience in the marketing communications industry, with a portfolio of accomplishments highlighted by her award-winning designs for Fortune 500 companies and smaller, not-for-profit organizations. Her agency and contract experience includes management and creative development of print and digital collateral for employee communications and consumer and B2B markets, ensuring consistency of established brand guidelines for clients including Merck, FedEx, Boston Scientific, Estee Lauder, AT&T, Deutsche Bank, Corning, Honeywell, The Hartford, Campbell’s, Pitney Bowes, and Kimberly Clark.

In her time with us she has played a large role in growing relationships across IEEE, and managing marketing communications projects for our partners.


  • Bachelor of Fine Arts from Kutztown University of Pennsylvania



You can work with Jackie if you need to:

  • Engage the Creative Design team for project needs
  • Have a question regarding brand implementation, for both the IEEE Masterbrand, or any sub brand logos, brand usage questions and guidance, and formal compliancy reviews of collateral intended for use