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The Digital Innovations Team, comprised of employees from the Integrated Marketing and Corporate Communications group, provides guidance and/or recommendations to the entire IEEE digital publishing community according to current trends and best practices in the digital world.

The team is not a "for-hire" service group, although it can provide expert advice or recommend external partners available for consulting. Most of the projects the Digital Innovations Team leads are related to and the overarching IEEE Digital Presence.

The IEEE Digital Presence includes any and all areas on the digital platform where IEEE is represented by name, brand, or mission. This includes, but is not limited to:

  • external digital sites;
  • pages within;
  • co-sponsored society/community sites;
  • conference sites;
  • online newsletters;
  • any other interactive element found in any of the above.
Please take some time to review the profiles of the Digital Innovations Team members to find out more about them.


Monica Naureckas, Senior Manager, Digital Innovations

Monica Naureckas headshotMonica joined the IEEE in 2006, initially working as an Editorial Assistant in the Transactions and Journals Department. She joined the Digital Innovations Team in 2008, taking on the role of Digital Content Editor, where she reviewed daily content submissions for In 2010, Monica assumed her role as the Digital Content and Information Architecture Specialist. In this role, she worked with content contributors to better the content quality and information architecture of content. In her current role as Manager, Digital Content, Monica oversees content production and quality for

With a B.A. in English from Villanova University and a M.A. in Organizational Communication and Leadership from Marist College, Monica uses her writing, editing, and communicative skills to help content providers present content as effectively as possible, and to assist in improving internal and external organizational communication throughout the IEEE digital presence. Monica completed a Mini Masters in Human Computer Interaction (HCI) and User Experience Design (UXD) at Rutgers University in June 2009.

Monica is currently managing the Digital Innovations Team operations.


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Joe Casia, Digital Production Specialist

Joe Casia headshotJoe began his career at IEEE in 2005. He first joined IEEE working Digital Operations Support with the Information Technology department. Joe now currently works with the Digital Innovations Team as their Digital Production Specialist.

Joe holds a B.A. in Computer Science from Rutgers University. With his prior background and programming experience, Joe is able to communicate the technical issues and requirements that aid in the integration with digital-related projects. He facilitates this process by reviewing and fixing digital publishers' content to meet IEEE styles and standards.

Among other duties, Joe maintains the Webmaster feedback process and manages redirect requests. He also facilitates in training digital publishers in the use of CMS and designing pages towards a better user experience.

Joe continues to further his education and exploration in his role by being a member of UPA (Usability Professionals' Association) and attending upcoming conferences and digital development discussion groups focusing on accessibility and user-centered design. Joe attended the User Interface 13 Conference in the Fall of 2008.


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Yolanda Paskovich, Interaction Design Manager

Yolanda Paskovich headshotYolanda started her career at IEEE in 2007. Formerly, she was a Production Editor for IEEE eXpress Conference Publishing, a Production Designer for IN New York Magazine, and also served as the Graphics Manager for Rutgers Center for State Health Policy.

Yolanda proudly holds a B.A. from Mason Gross School of the Arts at Rutgers University, with a concentration in Graphic Design. She also completed a Mini Masters in Human Computer Interaction (HCI) and User Experience Design (UXD) at Rutgers University in June 2009.

Yolanda works with the Digital Innovations Team in an effort to improve the overall IEEE Digital Presence. She also plays an integral part in the redesign efforts. In addition, she also works closely with IEEE employees to ensure digital elements adhere to the IEEE Visual Identity Guidelines. 

Yolanda previously attended the User Interface 13 Conference (2008) and was a member of AIGA, the professional association for design. She is also a member of IXDA (Interaction Design Association) and UPA (Usability Professionals Association).


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Daivee Patel, Digital Experience Analyst II

Daivee Patel headshotDaivee started her position as Digital Experience Analyst with IEEE in November 2008, having completed her Master of Science in Information Systems degree from Drexel University, Philadelphia in September 2008. She is originally from Mumbai, India, where she completed her Bachelor’s in Electronic and Instrumentation Engineering from the University of Mumbai. She also completed a Mini-MBA in Digital Marketing from Rutgers University in June 2013.

Prior to working at IEEE, she worked at SAP, Pennsylvania as a User Experience Researcher and Technical Analyst, and brings expertise in digital usability, analytics, and user research related to online mediums, digital statistical tools, and content management systems.

Her specialization in Human Computer Interaction helps her analyze and measure digital site usability through various qualitative and quantitative user research methods. She also provides recommendations and training to various IEEE digital groups on topics related to usability, user experience, and digital analytics.

Daivee regularly attends digital- and technology-related conferences and is an active member of the User Experience Professionals Association (UXPA, formerly UPA). She regularly contributes to local usability groups in New Jersey and New York by way of posting discussions and attending events hosted by these groups.


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Dave Goessling, Search Marketing Specialist

Dave Goessling headshotDavid started his position as Search Marketing Specialist with IEEE in July 2010. Prior to working at IEEE, he served as an information architect, content manager, and taxonomy specialist at IDC (International Data Corp.), Roundarch LLP, AIG, Alcatel-Lucent, and KPMG. He also has experience in technical and business publishing, having worked as a business researcher, technical editor, and competitive intelligence analyst at FIND/SVP (now infogroup/ORC), BIS Strategic Decisions and the AIAA (American Institute of Aeronautics and Astronautics) and R.R. Bowker. He has a B. Music from American University and remains an active musician.

David is a member of the Association for Information and Image Management (AIIM), American Society for Information Science and Technology (ASIS&T), and the Information Architecture Institute (IAI).


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Robyn Gerbush, Digital Content Editor

Robyn Gerbush headshotAt IEEE, Robyn handles the day-to-day content quality assurance and editing functions for and other sites as necessary in order to enhance and maintain overall IEEE content quality. She also assists with other digital projects and initiatives that have the potential to improve digital content quality or to enhance user experience.

Previously, she was the copy chief at DiversityInc, which produced two Web sites and a magazine. She handled all editing functions as well as SEO, newsletter production, and quality assurance.

Robyn started at IEEE in October 2012. She has a B.A. in Communications from Monmouth University with concentrations in Journalism and Public Relations. She also completed a Mini-Masters in User Experience Design (UXD) at Rutgers University in June 2013.


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