Publicity is the use of news, journals, and social media to reach your target audience. Editors do not charge for writing about your conference, but you cannot control what they write. You may also want to pay to place an advertisement in a publication or Web site that reaches a large targeted audience, such as an industry journal.
Consider advertising your conference or working with journalists to gain news coverage in the following types of media outlets:
By developing your key messages in advance, you can express a consistent message throughout your conference. Key messages that can be reused in press releases, media alerts, e-mails, and other communications are:
You may prepare several press releases for your conference. Most conferences distribute:
You can make it easier for journalists and editors to publicize your conference by providing well-written press releases, photographs, and tip sheets.
Journalists and editors are more likely to be interested if your news is relevant and timely. Get to know what kinds of stories they publish, and provide them with your information that would be relevant to their audience. During the conference, you should provide:
Social media is an important way to promote your conference. Some popular social-media sites are Facebook, Twitter, Wikipedia, and LinkedIn. To use social media, you need to:
View "Using Social Media to Promote Conferences in China" (PDF, 6.3 MB). This presentation is by Florence Chua, Director, Association Mgmt & Consulting, MCI China, from POCO 2011 in Beijing, China.
Did you know that many conferences set up a conference #hashtag on Twitter and encourage attendees to follow the Twitter account and join the conversation before, during, and after the conference?
IEEE is ready to help. If you have questions about using publicity and social media, please contact Conference Services.
Do you have other questions about organizing a conference? Please see IEEE Conference Organizer Contacts.
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