What: Manage publicity and public relations for the conference through placements in journals, magazines, newspapers, radio, television, and social media; manage the website
Who: Publicity & Public Relations Chair
When: Begin 15 to 18 months before the conference
10.1.16 - Naming of IEEE Conferences
10.1.17 - Use of the IEEE Logo
10.1.21 - IEEE Services and Publicity
The Publicity & Public Relations Chair is responsible for building awareness of a conference and increasing paid attendance. Typical tasks include:
The publicity chair may also manage the website.
For general information about publicity and IEEE, visit the Internal Publicity Toolkit.
You can promote your conference through placements in IEEE and non-IEEE publications and news media. Social media, such as Twitter and Facebook, is a great way to publicize your conference. The type of media you use will depend on your industry, geographic area, and size of your conference.
Be sure that your communications with the media are clear and to the point. You can increase the chance of them publishing your news by knowing their interests and deadlines.
To reach the right audience, you need to gather and maintain your contact lists. Start with contact lists from the previous year, if available.
IEEE maintains a consistent global identity through the use of the IEEE Master Brand. It is important that you protect the IEEE name and brand through the proper use of the brand, trademarks, and copyright.
Before the conference begins, create an emergency response plan that defines who is responsible and what should be done if a crisis occurs. Always respond to the immediate situation, and then contact IEEE. Some immediate crisis situations that you may have to handle include:
IEEE is ready to help. If you have questions about publicizing your conference or have other questions about organizing a conference, please contact IEEE Meetings, Conferences and Events at firstname.lastname@example.org.
Do you have feedback on the information on this page?
Please send your feedback to IEEE MCE at (email@example.com).