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The
IEEE is the worlds largest professional organization. Our
technical products and conferences are the awe of association business.
Our sections and chapters provide good membership value and we have
strong volunteers contributing in so many ways. But like the Bob
Dylan song the times they are a-changin and the IEEE
is not immune to them. This presents us with challenges and opportunities
that I now propose to discuss.
Intellectual
Property and Products
Our products and services account for
75% of our revenue. Protecting and increasing this revenue is a
challenge that we cannot ignore. Members need electronic access
for timely and authoritative information. Cross reference links
to other publishers, multimedia enhancement, IEEE digital library
for members, indexing and search capability are some of the on going
projects that need to be nurtured. We need to develop a strategy
to handle direct publishing to Internet. Younger members feel quite
comfortable in quoting Internet publications. Perhaps IEEE should
consider turning the IEEE website into a portal for related technical
material and brokering cooperative arrangements with other publishers.
Our technologies are becoming increasingly
interdisciplinary. We need to encourage societies to bring out products
that address these interdisciplinary needs and eliminate organizational
impediments that may hinder this. Early identification and promotion
of emerging technologies is a must to position ourselves as a dominant
player.
Vibrant
IEEE Societies
Vibrant societies are essential to the
IEEEs sprit of innovation and the introduction of new products
and member services. Unfortunately the recent trend of IEEE exercising
central control is not very conductive to this. A sense of ownership
is essential for our societies to remain vibrant. In particular,
we must revert to the past practice of society empowerment and allow
them to control their own budgets. The real challenge here, of course,
is to work for a common vision: to offer the best products and services
to our members and customers. If we keep this in mind, then vibrant
and empowered societies really are strengths.
US
OFAC/ ITAR Regulations
The IEEE is a global professional organization
that serves a worldwide body of professionals and has always been
committed to communication of scientific knowledge. Unfortunately
the US Office of Foreign Assets Control (OFAC) regulations covering
exporters and importers, and the International Traffic in Arms (ITAR)
regulations, have seriously eroded this commitment. They have presented
us with a major challenge to provide normal IEEE membership and
services to our members in several countries. The consequence can
be significant if you dont comply. ITAR seems to be ultimately
solvable but OFAC is a more difficult issue. A team of senior level
volunteers and staff is working with US government to better understand
these rules and to explain to them the nature of our business. I
support this effort and hope that we will revert to something close
to our global mandate.
Managing
Budget/ Reducing Corporate Expenses
The IEEE budgeting process is currently
an annual exercise. As your president, I will first conduct a through
and independent review of all internal operations, examining accounting
controls, information systems charges, institutional research costs,
travel services ledgers, legal fees, marketing costs, and operational
expenses. Ill then plan for multi-year balanced budget.
To reduce corporate
spending, we need to
- make our internal operations competitive with
external providers,
- prioritize all activities and
focus resources on those that are relevant,
- work with societies to simplify business
rules,
- consider outsourcing when it
is cost effective
- have volunteer oversight on
IT expenses, and
- approve major programs only
after examining their value and log-term financial implications.
Membership
and Volunteerism
There is a growing concern that the IEEE
is becoming an old boys/girls club. We need to involve
more people in IEEE activities. The people are out there; the key
is to identify them. Society chapters could play a strong role in
identifying new volunteers.
We need to expand membership beyond
the traditional field of electrical engineers. There are tremendous
opportunities in information technology and related areas. This
too should help the societies strengthen their volunteer base. I
will support these members/volunteers by working to simplify bylaws
and delegating authority to counter staff control.
Concluding
Remarks
I am committed to ensuring the viability
of the societies and councils, since they are the key to the bulk
of IEEE IP production. I offer specific ideas and plans to bring
about improvements in product and services that our members receive.
I invite you to visit http://www.ece.uvic.ca/~bhargava/ieee.
Vijay Bhargava can be reached at
the University of Victoria, Electrical & Computer Engineering,
EOW Room 423, P.O. Box 3055, Victoria, B.C. V8W 3P6, Canada;
Phone: +1 250 721-8617; Fax: +1 250721-6052; E-mail:
v.bhargava@ieee.org
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