Xerox Corporation

With the advent of its DocuTech product line, Xerox Corporation created a new industry, Print on Demand (POD). Leveraging the combined resources of computers and copiers, Xerox developed a revolutionary architecture that distills the complex operations of a printing company-prepress, printing and finishing-into a single machine. DocuTech integrated the worlds of paper and electronic documents, and allowed users to digitally transmit documents with text, images and charts, and print them when needed. Built on the company's digital printing and reprographics architecture, its design enabled multifunctional digital devices to be constructed from modules that could be assembled to provide scanning, printing, saving, editing and communications capabilities. DocuTech also introduced the idea of a job ticket, which stores documents that can later be produced "on demand."
In its development of POD, Xerox created an entirely new market segment and spurred a sweeping change in the industry. By 2001, numerous industry competitors were developing similar office products, and the POD market was estimated to be worth US$26 billion.