Hewlett Packard

Over the past three decades, Hewlett-Packard's (HP's) thermal inkjet (TIJ) technology has revolutionized the digital printing industry by providing a low cost, highly reliable and user friendly printing option for personal and business use. It has since become the first choice and universal standard for a wide range of new and pre-existing applications. A number of seminal advances made TIJ printing on plain paper both possible and practical. But it was the replaceable print head/ink jet supply cartridge that established HP as the market leader for nearly 20 years. Ongoing technical innovation has allowed HP to drive TIJ performance up and cost down. The total number of drops/second ejected from a TIJ printer has increased at a compound annual growth rate of about 75 percent. TIJ technology has allowed HP to retain 47 percent of the US$5.9 billion CAD and large format printing market, 51 percent of the US$28 billion personal desktop printing market and 70 percent of the US$50 billion professional business printing market. The company has consistently anticipated and created consumer demand for new products employing HP technology, notably for color and home digital photo printing.