NTT DoCoMo, Inc.

NTT DoCoMo, Inc., located in Tokyo, Japan, is the world's leading mobile communications company and the developer of i-mode, a breakthrough mobile internet platform that enables email usage and Internet access via mobile phones. This service has created the mobile Internet community and a new culture of text-based communications. Through a carefully planned business model, NTT DoCoMo collaborated with handset manufacturers, content providers and related platforms to ensure the wireless technology,content and user experience inherent in i-mode would evolve at an optimal pace. The launch of i-mode and its rapid growth in popularity have been critical in creating the mobile Internet industry. The result is a service embraced by nearly 50 million mobile phone subscribers, including many who do not use personal computers.The i-mode service developed by NTT DoCoMo has evolved to encompass such advanced capabilities as JAVA, Flash,and FeliCa technology,which allow for i-mode's use in automobile navigation, electronic billing and mobile commerce. Universal mobile content, such as audiofile download and picture download, has been developed and popularized.

The company also implemented advanced spam filtering technologies for i-mode, including a "Access Modification" content filtering service for children called Kids i-mode. NTT DoCoMo established an i-mode business model that provides strong benefits for operators, hardware manufacturers, content providers and even end-users. New revenue sources have been created by data transmission services using the online content of operators who benefit in turn from revenue from outsourced collections.