IEEE Publicity Guide

For Society, Region, Section, Chapter and Student Branch Volunteers

The terms "publicity" or "public relations" encompass a wide variety of communications activities aimed at building relationships with the public or various constituencies, and presenting a positive image for the IEEE, local IEEE organizations and IEEE members. As the liaison between the IEEE and your local media, you can make a difference!

A well-planned and organized public relations program can help

• Generate continuing enthusiasm for IEEE activities among members.
• Attract new members.
• Draw public attention to the significant benefits that electrical engineers have brought to society.
• Strengthen employers' support for their technical staff's participation in IEEE activities.
• Develop valuable relationships with local reporters.

Your local IEEE organization and its individual members offer many opportunities for publicity. This guide can help you with some of the activities that can be conducted locally.

Download the PDF of the IEEE Publicity Guide here or contact IEEE Corporate Strategy and Communications (corporate-communications@ieee.org) for a printed copy of the guide.

If you have questions about publicity or would like to discuss how to handle a particular project, the IEEE Corporate Strategy and Communications staff will be glad to help.
Phone us at 1 732 562 6820 or email us at corporate-communications@ieee.org.