Print PageBrand Identity Guidelines
Each day, people across the globe are exposed to communication materials from IEEE; whether it be through attending IEEE conferences, reading IEEE publications, or any number of other activities in which IEEE is engaged for the purpose of fostering technological innovation and excellence.
The guidelines below were created to unify these diverse communications and to help them to represent IEEE as a focused, forward-looking, dynamic organization. The ultimate goal is a stronger, more consistent, unified visual presentation of the IEEE brand.
On this page:
Visual Identity Guidelines
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The guidelines contained in this document, including a Web reference guide, are the result of stakeholder interviews, competitive research, and an audit of existing IEEE communications materials. It outlines both existing IEEE best practices and opportunities for increased alignment and brand leverage.
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125th Anniversary Mark Guidelines
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IEEE is celebrating its 125th Anniversary in 2009. IEEE entities are being asked to help commemorate this accomplishment by using the 125th Anniversary Mark in place of the IEEE Master Brand, on materials created for 2009. This document is designed to supplement the complete Visual Identity Guidelines.
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Visual Identity Guidelines Quick Reference Guides
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To provide a more easily-digestible, user-friendly format for the recently created IEEE Visual Identity Guidelines and 125th Anniversary Mark Guidelines, two quick reference guides have been developed. Each of these documents features a summary of the corresponding full guideline. These guides are intended to be used in conjunction with, not in place of, the full documents.
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Web Guidelines
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As a
standards developing organization, IEEE encourages
the use of industry-wide and organizational
best practices in the development of online
content. Please choose the appropriate guideline
below for your project.
IEEE Main Site Style Guide
» View IEEE Main Site Style Guide
IEEE Web Presence Style Guide
» View IEEE Web Presence Style Guide
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Use of the letters I-E-E-E
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Only the letters I-E-E-E may be used as the name of the organization. IEEE has grown over the years to represent a much wider array of technical interest areas than "electrical and electronics engineering." Legal documents may carry the full name, “The Institute of Electrical and Electronics Engineers, Inc.” The use of the IEEE full name is also permitted in the official IEEE seal.
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