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PUBLIC RELATIONS & PROMOTIONAL TOOLS The "IEEE Executive Summary" brochure targets any
audience, including potential members and
members-employers. The attractive 11x17 inch
bi-fold IEEE Executive Summary provides a brief
overview of the IEEE, explaining its mission,
worldwide activities, technical activities, student
programs, standards, educational activities, the
IEEE History Center, IEEE awards programs, and the
IEEE Foundation. Use it whenever you need to
introduce the IEEE - for instance, when recruiting
new members or making a presentation to potential
supporters. For copies of the brochure,
contact:
The IEEE Exhibits Market Program is designed to create a venue to recruit and renew IEEE members, to sell products like books and conference proceedings, and to move towards the IEEE goal of "doing business electronically." Another aspect of the program, the IEEE Partnering Display Program, is designed to support conferences efforts and member recruitment. Organizers design their own displays and are provided with items such as IEEE brochures, membership applications, flyers, magazines, and Wiley-IEEE Press and/or IEEE Standards books or CDs, if requested. Individuals who join the IEEE at any of these shows receive a free IEEE Society Membership for that year, as well as a promotional gift. The Exhibits Program also offers a special incentive
gift to all volunteers who organize meetings for the
Partnering Display Program.
Where do you start if you want to develop a public relations program for your Section or interact with your local media? This web-based " tool kit" was developed to assist Sections in communicating with the local media, community groups and industry. You can use these tools to solidify public relations and elevate awareness of the IEEE in your community. Included are presentations that contain suggested modifications for various time limitations. Also available are sample letters and a Publicity Guide. The IEEE
Publicity Guide is a 30 page booklet that
provides IEEE guidelines and many helpful hints,
including a special events checklist. It can be
downloaded from the web in PDF
format or hard copy can be requested from:
IEEE Corporate Communications As an IEEE officer, do you ever receive requests from newspaper reporters or other local media about technical subjects that are in the news? If so, the IEEE Technical Experts Guide can help. This easy-to-use resource lists
contacts from each IEEE Society and Council who have
agreed to serve as liaisons for media inquiries.
Sources listed will either respond themselves to the
inquiry or refer you to someone else who is
qualified. The Guide covers nearly 500 science and
technology topics. Free copies are available to
Section representatives with public relations
responsibilities. Copies also may be obtained for
distribution directly to local journalists and
broadcast reporters.
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