Frequently Asked Questions

The only difference between the unabridged and abridged version is each video's length. The unabridged video length is approximately 6 minutes 40 seconds and the abridged video length is approximately 3 minutes.

The four themes highlighted in the video remain the same and define IEEE and its influence in the world and on technology:

1. IEEE is one voice for engineering, computing, technological innovation.
2. IEEE is engineering a better tomorrow.
3. IEEE is inspiring innovation for a global community.
4. IEEE is advancing creativity and technological excellence.

You can download a copy by visiting http://www.ieee.org/go/brand_videos.

File	Size	Type	Resolution
. wmv	64.7 MB	Windows Media Player	Low
.wmv	90.2 MB	Windows Media Player	High
.mov	89.5 MB	Quicktime	Low
.mov	165 MB	Quicktime	High
.mpeg-4	73.2 MB	Mobile	Low

The IEEE One Voice video can be used in multiple venues and forums including conferences, events, presentations, and meetings. The audience may include members, volunteers, staff, media/press, and the interested general public.

IEEE requests that the video be used in good faith to represent IEEE in a positive manner. Unauthorized copying of these video files is prohibited.

The Visual Identity Guidelines explain how to use visual elements to create and strengthen the perception of the IEEE brand. The guidelines define the look-and-feel of the IEEE, and explain in more detail the proper use of the IEEE Master Brand in a variety of print and Web-based applications. The visual elements include color palettes, typography, imagery, and the design system (the wedge). The visual elements were streamlined into best practices to convey the organization’s culture, personality, and core brand values.

Anyone who represents IEEE is encouraged to use these guidelines when creating IEEE communications to achieve a high level of visual consistency and to ensure the integrity of the IEEE brand on all branded materials. They outline both existing IEEE best practices and opportunities for increased alignment and brand leverage.

IEEE Visual Identity Guidelines: www.ieee.org/go/visual_guidelines (PDF, 3.11 MB)
IEEE 125th Mark Guidelines: www.ieee.org/go/125th (PDF, 980KB)

If you have questions you may send an e-mail to corporate-communications@ieee.org, or call +1 732 562 6820. You may also submit feedback by using the right column Feedback link located in all sections of the IEEE Brand Identity Toolkit.

Careful and comprehensive use of the IEEE Master Brand will:

• give IEEE a consistent global identity worldwide;
• ensure that IEEE organizations, products, services and print and electronic materials will be immediately identified with IEEE;
• enhance the IEEE name and reputation of technical excellence and help introduce IEEE to potential members and customers;
• enhance the credibility of publications, events and activities;
• protect the IEEE name and brand from trademark and infringement.

You can download the IEEE Master Brand and the 125th Anniversary Mark at http://www.ieee.org/masterbrand

File	Size	Usage	Resolution
.gif	4 KB	Screen or Web	Low
.jpg	54 KB	Screen or Web	Low
.tif	1.27 MB	Print	High
.eps	242 KB	Print	Highest

No, this use is acceptable only on membership pins.

Color plays an important role in representing the IEEE Brand. Using IEEE Blue (PMS 3015), or process color equivalent on all corporate-wide communications is strongly encouraged. The black or white options are also acceptable. For all sub-brand applications, the black or white options are preferred.

The original “Reflex blue” is among the most common (and consequently indistinctive) of corporate blues. The goal was to develop something more muted but still identifiable. The new IEEE blue, along with the bright colors of the new color palette, give the sense of forward-movement, energy and innovation. This palette also allows for flexibility in brand communications where sub-brand, cultural, or product distinction is warranted.

IEEE is celebrating its 125th Anniversary in 2009. To recognize this achievement, IEEE has designed a 125th Anniversary Mark that should be used on all printed and electronic materials created for 2009.

You can download the 125th Anniversary Mark at http://www.ieee.org/masterbrand.

The IEEE 125th Anniversary mark should appear on all corporate-wide and sub branded materials planned for 2009 distribution.

The IEEE 125th Anniversary Mark should be used in place of the IEEE Master Brand starting 1 Jan 2009 through 31 Dec 2009. Materials that will be used past 2009 can still use the standard IEEE Master Brand.

All representatives who create materials on behalf of IEEE are allowed to use the materials in the Tools & Resources section of the IEEE Brand Identity Toolkit.

You can use the 125th Anniversary Presentation Template: from 1 Jan 2009 through 31 Dec 2009. You can use the IEEE Master Brand Presentation Template: from 1 Jan 2010 on.

If you have suggestions for new templates, you may send an e-mail to corporate-communications@ieee.org, or call +1 732 562 6820. You may also submit feedback by using the right column Feedback link located in all sections of the Toolkit.