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Master Brand and Logos

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IEEE is celebrating its 125th Anniversary in 2009. To recognize this achievement, IEEE has designed a 125th Anniversary Mark that should be used on all printed and electronic materials created for 2009.

By downloading any of these images, users are agreeing to abide by the IEEE Master Brand and 125th Anniversary Mark Images Agreement.

On this page:


When and How to Use the 125th Anniversary Mark

The 125th Anniversary Mark, in place of the IEEE Master Brand, can be used on all materials created for 2009, including, but not limited to, publications, conference materials, sales collateral, membership materials, and any other printed or electronic materials.


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IEEE 125th Anniversary Mark

IEEE 125th Blue gif
File

Size

Usage
Resolution
4 KB Screen or Web
Low
54 KB Screen or Web
Low
1.27 MB Print
High
.eps zipped
242 KB Print
Highest

IEEE 125th Black gif
File

Size

Usage
Resolution
4 KB Screen or Web
Low
10 KB Screen or Web
Low
1.27 MB Print
High
.eps zipped
235 KB Print
Highest

 » Download entire set of IEEE 125th Anniversary Marks
(ZIP, 1.81 MB) ZIP file contains TIF, EPS, GIF, and JPG files in SPOT, CMYK, and RGB formats.

For instructions on how to use the IEEE 125th Anniversary Mark,
» Download the IEEE 125th Anniversary Mark Guidelines
(PDF, 980 KB)

 

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Required Use of IEEE Master Brand in Web Sites

On all sub-site headers within the IEEE Web Presence (sites other than the IEEE main site at www.ieee.org), the IEEE Master Brand should be placed in the upper-right corner. Beginning 1 January 2009, the 125th Anniversary Mark shown above should be used in place of the IEEE Master Brand in the upper-right corner.

The 125th Anniversary Mark placed in the upper-right corner of a sub-site header should link to www.ieee.org.

IEEE 125th Graphic Button

If the sub-site header size will not allow for the 125th Anniversary Mark's minimum size (125 px) and clear space (1/2x), Webmasters have the option to place one of the below graphic buttons above the fold (content viewable without scrolling) on the home page as an alternative.

The 125th Anniversary Mark graphic button placed above the fold should link to www.ieee125.org. 


IEEE 125th Button White gif
File Size Usage Resolution
.gif 3 KB Screen or Web Low
.jpg 19 KB Screen or Web Low


IEEE 125th Button Grey gif
File Size Usage Resolution
.gif 7 KB Screen or Web Low
.jpg 16 KB Screen or Web Low

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IEEE Master Brand

IEEE MB Blue gif
File

Size

Usage
Resolution
2 KB Screen or Web
Low
15 KB Screen or Web
Low
945 KB Print
High
.eps zipped
82 KB Print
Highest

IEEE MB Blkack gif
File

Size

Usage
Resolution
2 KB Screen or Web
Low
5 KB Screen or Web
Low
992 KB Print
High
.eps zipped
79 KB Print
Highest

 » Download the entire set of IEEE Master Brand (ZIP, 1.21 MB) ZIP file contains TIF, EPS, GIF, and JPG files in SPOT, CMYK, and RGB formats.

For instructions on how to use the IEEE Master Brand,
» Download the IEEE Visual Identity Guidelines (PDF, 3.32 MB)

 

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 The Origins of the IEEE "Kite"

IEEE Kite

The IEEE "kite" was created in 1963 with the merger of its two predecessor societies, the AIEE and the IRE. The kite borrowed elements of both organization's logos.

IEEE Logo

The IEEE Master Brand (shown above), consisting of the IEEE logo (kite) followed by the letters I-E-E-E, was adopted by the Board of Directors in Nov 1999.

Learn more at the IEEE History Center 


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