Publicity and Marketing

The duties of the Publicity and Public Relations Committee is to promote the Conference through out the entire planning process.

What's Involved:

• Advertising the IEEE Conference
• Distribution: Announcements, Advance Programs and Registration Materials

Advertising the IEEE Conference

• Society & Other Professional Magazines
• Geographic & Technical Newsletters
• National Press (newspapers, engineering society magazines, technical society publications, etc.)
• Newspapers
• Radio
• TV
• Promos at related conferences
• Arrange
  • Mailing of the Call for Papers
  • Publicity Mailing lists
  • Local Publicity of the Advanced Program

Filling out an Information Schedule for your IEEE Conference will provide you free advertisement on the Conference Database Search which is updated daily. Organizers use this to schedule & avoid conflicts with similar conferences. Also make sure to include the your conference url for the Conference Database Search.

Tools and Resources:

• IEEE Conferences Organization Manual - Section 8
• IEEE Publicity Guide
• Typical Planning Schedule for IEEE Conferences (deadlines and actions needed to be completed for your conference).

Distribution: Announcements, Advance Programs and Registration Materials

Conference Services provides Printing, mailings labels & mailing services such as Call for Papers, Advanced & Final Programs.

Tools and Resources:

• Mailing Labels Request form with Permission for Use [ PDF & MS-Word]
• Mailing & Postal Rates
• Society & Council Technical Interest Profiles (TIPS)
• IEEE e-Notice, an electronic newsletter subscription service developed for IEEE Organizational Units

Things to Consider

The IEEE Logo/Master Brand should be used in promoting all IEEE Sponsored Conference and used in all visual media: Print, CD-ROM, Web, Video.