Tip #1:
Display the IEEE Master Brand (http://www.ieee.org/web/publications/rights/index.html#logo)
to build visual recognition for your Section
-
on signs or banners at all IEEE
meetings or sponsored events
-
on all printed materials and in
the top third of your Web site
Tip #2:
Time for only one ongoing PR
activity? Get all your meetings listed in
local newspaper calendars. Follow these steps:
-
Make a list of all the local
newspapers in your section that
announce meetings
-
Call to find out deadlines and the
correct contact to receive the information
-
Ask if there is a format or word
count restriction
-
Ask if they prefer mail, fax or email
-
Tailor the announcement to meet
these specifications and deadlines
Tip # 3:
Does the local newspaper have a
technology reporter?
-
If so, invite that reporter to all
local IEEE meetings that have a
technology-based presentation.
-
Provide the reporter with a list
of Section technical experts for
potential topics in the news. Make sure your
experts can explain their fields in general,
non-technical terms.
Tip # 4:
Have a little more
time? Or some additional volunteers who
like to write?
If so, establish a process to announce
news about members. Possibilities:
-
IEEE volunteers in the schools
(career days, science/technology
fairs, etc)
-
New IEEE Section officers
-
New IEEE Fellows
-
Award recipients (IEEE and
non-IEEE Awards) in the Section
-
Individuals who are making local
presentations on technical/consumer
related topics on behalf of the IEEE.
Tip # 5:
Is the Section holding a
special event that is open to the public?
-
Try to avoid a scheduling conflict
with another major event in the area
-
Develop the key messages early in
the planning
-
Contact the appropriate reporters
early to “save the date”
-
Designate a spokesperson who knows
the event and can deliver the
messages effectively to the reporters
-
Send out a news release a couple
of weeks in advance
-
Follow up with those who received
the save the date message
Want to know more? Read
the IEEE Publicity Guide online at
www.ieee.org/publicityguide
