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IEEE Participates in Charleston Shop and Swap
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November 2007 – At the 2007 Charleston Conference in Charleston, South Carolina, USA, IEEE participated in a “shop and swap” workshop for approximately 30 e-resources librarians to share marketing ideas and best practices. Speakers included Barbara DeFelice, Director of Digital Resources, Dartmouth College; Karen Hawkins, Director of Publications and Information Marketing, IEEE; and Ruth Wolfish, Client Services Manager, IEEE. Best practices and topics for creating a successful e-resource event – like creating flyers, managing logistics, and implementing library awareness campaigns – were discussed. Highlights included a presentation on how to get, and keep, students’ attention for library events, as well as results and reactions from previous campaigns.
Dartmouth College Library
eResources Fair
(PDF, 352 KB) |
