Below are the candidates for 2018 IEEE-USA President-Elect.

The sequence of candidates was determined by lottery and indicates no preference.

Guruprasad Madhavan

Headshot of Guru Madhavan

(Nominated by IEEE-USA)

Senior Program Officer
National Academies of Sciences, Engineering, and Medicine
Washington, District of Columbia, USA

Guru Madhavan is a senior program officer at the National Academies of Sciences, Engineering, and Medicine, where he has led programs in health and medicine, and worked on major policy reports including Rising Above the Gathering Storm, Revisited that significantly influenced the reauthorization of the America Competes Act. He has served as a technical adviser to the U.S. Department of Health and Human Services, and given invited briefings at several state and federal agencies, the Capitol Hill, European Commission, and World Health Organization. A control systems engineer by background, Madhavan received his M.S. and Ph.D. in biomedical engineering and an M.B.A. from the State University of New York, and worked in the medical device industry previously. He has coedited seven books; his nonfiction Applied Minds: How Engineers Think has been translated into many languages. His numerous honors include being named as a distinguished young scientist by the World Economic Forum.

IEEE Accomplishments and Activities

Highlights of my IEEE service record include serving two-terms as vice president of professional activities and a director on the IEEE-USA board. As founding chair and curator of the Future Leaders Forum, I led a team of inspired volunteers who designed a wholly novel platform for how IEEE-USA can deliver premium content from prominent voices advancing technology for humanity.

As chair of the Student Professional Awareness Committee, I led the redesign, rebranding, and streamlining of our traditional student-led, university conferences and ventures. This resulted in a contemporary, flexible platform centered squarely on improving participants’ experiences and reducing bureaucratic burden.

I have also served as member of IEEE Public Visibility Committee; director and PACE chair of IEEE Washington Section; chair, vice-chair, and in various roles at IEEE Binghamton Section. I have been a member or corresponding member in IEEE-USA policy committees focused on medical technology, intellectual property, and career and workforce, as well as research and development. I have keynoted or lectured at many IEEE workshops and events, and have chaired several symposiums and conferences.

My IEEE honors include IEEE-USA Professional Achievement Award, New Faces of Engineering Award through the National Engineers Week Foundation as IEEE-USA nominee, IEEE-USA Divisional Professional Leadership Award, IEEE Larry K. Wilson Award for Student Activities, and being named as an IEEE Ambassador.

Through my inclusive approach, I have demonstrated that I can tap the expertise and wisdom of IEEE’s experienced leaders as well as the passion and energy of its emerging leaders. The lessons I have learned through these collaborative activities and accomplishments have given me a forward-looking, growth-oriented perspective that is keen on serving the shifting needs of our membership and exploring new revenue sources. As president-elect and president of IEEE-USA, my goal is to enhance and advance our performance while respecting our institutional heritage.


IEEE-USA needs a new mindset, broad vision, and fresh leadership. Only by producing rigorously high quality programs for engagement and experience, can we forge our way to improve membership value and satisfaction. My priority areas include:

  • Platforms: to enhance and adapt the novel, multi-purpose Future Leaders Forum and related platforms to serve the IEEE-USA programs and membership at large to inform a potentially new business model. 
  • Public Policy: to bring an effective voice to represent key member and professional interests with policy leaders, especially at a time of change in Washington. I bring a strong appreciation of the concerns of both practitioners and academic researchers. 
  • Public Engagement: to develop new partnerships and uniquely distinguish IEEE-USA in a vigorous marketplace of ideas and talents. This is important to gain the interest of participants beyond our fields of interest, and to elevate the public consciousness of engineering—which is after all a social enterprise.

In sum, I wish to lay the groundwork for a modern IEEE-USA that can be relevant, effective, and visible in this new economy.

Thomas M. Coughlin

Headshot of Tom Coughlin

(Nominated by IEEE-USA)
Coughlin Associates
San Jose, California, USA
Tom Coughlin, President, Coughlin Associates is a widely respected digital storage analyst and business/technology consultant.  He has over 35 years in the data storage industry with engineering and management positions at high profile companies.
Dr. Coughlin has many publications and six patents to his credit.  Tom is also the author of Digital Storage in Consumer Electronics: The Essential Guide, published by Newnes Press. Coughlin Associates provides market and technology analysis as well as Data Storage Technical and Business Consulting services.  Tom publishes the Digital Storage Technology Newsletter, the Media and Entertainment Storage Report and other industry reports.  Tom is also a regular contributor on digital storage for and other blogs.

Tom has been General Chairman of the annual Flash Memory Summit as well as founder and chairman of the Storage Visions and Creative Storage Conferences.  He is active with several professional organizations including the IEEE, SMPTE and SNIA.
IEEE Accomplishments and Activities


  • 2016-2017 Chairman, IEEE Public Visibility Committee
  • 2017 VP, IEEE- USA Professional Activities
  • 2017 Member, NIC Committee


  • 2013-2017 Past-Director, Director and Director-Elect, IEEE Region 6
  • 2008-2009 Region 6 Central Area Chairman


  • 2016-2017 Member of the Board, IEEE Consultants Network of Silicon Valley
  • 2007-2016 Trainer for IEEE SF Bay Area Council Leadership Training
  • 2012 SCV Section Chair Special Award for leadership
  • 2007 Chair, IEEE San Francisco Bay Area Council
  • 2005-2007 Chairman, Vice Chairman, Treasurer, Santa Clara Valley IEEE Section
  • 2006 Chairman, Santa Clara Valley IEEE CE Society Chapter
  • 2004 Chair, Santa Clara Valley IEEE Section PACE
  • 2002 Chair, Santa Clara Valley IEEE MagSoc Chapter Chair (also in 1992)


  • 2013-2017 VP and Chair, IEEE Consumer Electronics Society Future Directions Committee
  • 2009-2017 Senior and Associate Editor of IEEE Consumer Electronics Newsletter and Magazine
  • 2016 Member of TAB Membership AdHoc Committee
  • 2010-2017 Associate and Senior Editor, IEEE Transactions on Consumer Electronics
  • 2012-2017 Member of Cloud Computing Initiative
  • 2011-2013 Reviewer, IEEE Magnetics Letters
  • 2010-2012 Vice President of Operations and Planning for IEEE CE Society
  • 2007-2012 and 2014-2017 Elected Member of IEEE Consumer Electronics Society Adcom
  • 2011-2015 Member of TAB Future Directions Committee
  • 2014 Outstanding Volunteer Award, IEEE Consumer Electronics Society
  • 2010 Membership Chairman, IEEE Consumer Electronic Society
  • 2009-2017 Member of Technical Program Committee, IEEE CE Society
  • 2008-2012 Distinguished Lecturer, Consumer Electronics Society


  • 2013-2014 Member of IEEE Sections Congress Committee (2014)
  • 2013 Local Chairman of the Region 6 Global Humanitarian Technology Conference
  • 2008-2011 IEEE Sections Congress Chairman (2011)
  • 2004 Publicity Chair for IEEE Magnetics Society TMRC Conference (also in 2002, 1996 and 1992)


  • 2013-2016 Trainer for the IEEE VoLT Program
  • 2016 Member of HKN
  • Senior Member of IEEE (1995), Member (1980) and Student Member (1979)
  • Member of the IEEE Broadcast Technology, Communications, Computer, Consumer Electronics and Magnetics Societies

If elected as IEEE-USA President I will work with the IEEE-USA regions to increase the value of IEEE membership and furthering our motto of advancing technology for humanity.  Here are some initiatives that I will support as IEEE-USA President:

  1. Make sure that IEEE and IEEE member interests are represented to the US government
  2. Increase IEEE membership in the USA by engaging our members and providing value to them
  3. Promote corporate membership programs that increase overall IEEE membership and engage industry with the IEEE
  4. Support inter-regional meetings to replace IEEE-USA meeting
  5. Support regional and IEEE-USA meetings to engage students and Young Professionals
  6. Promote recording and creating greater value around IEEE local section meetings
  7. Support the engagement and mutual activities with multiple IEEE organizational units to increase overall IEEE effectiveness
  8. Increase sponsorships and partnerships for IEEE-USA activities to increase our effectiveness
  9. As president-elect, to support the IEEE-USA president in any way I can
  10. Make IEEE fun!