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The IEEE Brand Identity Toolkit explains the basic usage rules for all corporate identity elements and how to utilize them to create powerful and consistent communications pieces, while at the same time strengthening the IEEE brand. Download the IEEE Toolkit Tour webinar (MP4, 80 MB)

By downloading any the Toolkit's contents, users are agreeing to abide by the IEEE Master Brand and Brand Identity Toolkit Agreement.

Review the summaries below to discover which area of the toolkit contains the information you need.


Brand overview

This section explains how the IEEE brand was formed and its significance for IEEE and its worldwide audiences today.


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Brand videos

In this section the brand videos "IEEE: One Voice" and "IEEE's tagline, Advancing Technology for Humanity" are available in different files formats for download. 


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Brand identity guidelines

The guidelines will assist you in the creation of various IEEE communications materials, including print collateral and Web sites. Consistent use of these documents will help maintain and strengthen the desired perception for the IEEE brand.


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IEEE Master Brand and logos

After you review the IEEE Brand Identity Guidelines to learn the correct placement and usage of the IEEE Master Brand and other artwork, visit the Master Brand and Logos section of this toolkit to download the logo you need in a variety of popular formats.


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Templates, tools, and resources

Planning to create a print or online flier to showcase an IEEE group, product, or activity? Developing an IEEE Web site or powerpoint presentation? Don't reinvent the wheel. This section contains customizable documents and templates that can be tailored to fit your needs.


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Frequently asked questions

These FAQs cover all areas of the IEEE Brand Identity Toolkit. If you are looking for the answer to a question that is not covered within this section, please email


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