Use of news media, blogs & Web sites as a conduit to reach your target audience(s).
It is important not to confuse news with advertising. News is free – editors do not charge for writing about your conference; however, you cannot control what they write.
Advertising is paid – a publication or a Web site charges a specific amount for a specified ad size. You have full control of the message.
Consider advertising your conference, or working with journalists to gain news coverage, in the following types of media outlets:
The Conference Organizer staff greatly appreciates Chris Burke, President, BtB Marketing Communications and Gary Dagastine, Dagastine & Co. Public Relations for presenting a portion of this material as part of their presentation Publicizing Your Conference (PDF, 1471 KB) at the 2008 Panel of Conference Organizers.