Reaching new audiences is essential to increase registration, participation & brand awareness for your event. Adding basic marketing techniques to a traditional approach to organizing an event can have big impact both in building your community and in positive financial results. To get started, identify different channels and communication methods to reach new audiences. Consider various mediums including:
The Publicity & Public Relations Chair is responsible for building awareness of a conference and increasing paid attendance. Typical tasks include:
One of the many benefits of an IEEE conference is the strong existing network of societies, chapters, sections, and affinity groups around the world. These groups exist in regions worldwide and allow conferences to reach people based on different attributes, such as student groups, diversity groups, and local networks.
Below are a few resources to leverage the strong built-in community within IEEE:
IEEE is ready to help. If you have questions about publicizing your conference or have other questions about organizing a conference, please contact IEEE Meetings, Conferences and Events at firstname.lastname@example.org.
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