The IEEE Public Visibility initiative is a communications program that seeks to increase the visibility of IEEE and to serve as a global voice for the engineering profession.
The mission of the IEEE Public Visibility Committee is to increase awareness, understanding, and appreciation of how engineering, computing, and technology benefit humanity, and to promote the visibility of engineering, computing, and IEEE technical professionals who carry out this work.
The key ingredient of the IEEE Public Visibility program is the technical expertise of IEEE members and volunteers who serve as media champions and global thought leaders on prominent technology advancements and issues. Their valuable commentary in the media helps raise the overall visibility of IEEE.
An important component of the Public Visibility program is Partnership Marketing, which looks to collaborate with IEEE Societies and operating units to provide added exposure to their content through social media campaigns and the IEEE Transmitter content portal.
The benefits of working with Public Visibility:
Visit this webpage frequently, as it will serve as a central repository for background information, presentations, and project milestones.
Thanks for participating in our Public Visibility Committee!
The IEEE Public Visibility program helps ensure that IEEE maintains its position as the leading authority on technological innovation in the 21st century, particularly given the rapid convergence of technical domain areas across multiple sectors, e.g., cybersecurity, machine learning, IoT, robotics, etc.
Through the Public Visibility program, IEEE leverages the technical and unbiased domain expertise of its members, who speak, critique, debate, and comment on present-day innovations as they are reported in the media, thereby maintaining IEEE's relevance and pivotal role as the de facto source for technical knowledge.
It is my pleasure to serve as the Chair of the IEEE Public Visibility Committee in 2020, as we continue to build on our growth over the past several years.
In 2019, we made two key changes to the Public Visibility program. First, we shifted our media campaigns from specific "Hot Topics" (e.g, 5G, AI cybersecurity, robotics, etc.) to interdisciplinary "Impact Themes" to focus on the broad and holistic impact of technologies, with diversity and inclusion underscoring all of our stories. We will run the same Impact Themes in 2020: Privacy and Security, Environmental Sustainability, Natural Capital, Industry Innovation and Infrastructure, Health and Wellness. Second, we rebranded our media champions from "Tech Experts" to "Impact Creators" to focus the story on the people behind the technologies, rather than the technology itself.
In 2019, we partnered with over 20 IEEE Societies and Operating Units (OUs) to deliver a total reach of almost 10 Million views and 800,000 audience engagements on social media, and also secured over 800 traditional media placements with an audience reach of over 15 Billion. In 2020, we will continue to develop our new Impact Creators branding campaign by capturing meaningful and inspiring stories through our Impact Themes. We will leverage our Transmitter and social media platforms, as well as insights and recommendations from our IEEE Members.
We welcome your feedback on new ideas to further position IEEE as a global thought leader on prominent technology advancements and issues around the world, and promoting our brand as the world's trusted source in this arena. Together, we can position and grow IEEE to meet the needs of today and to create the world of tomorrow.
Mario Milicevic, Chair, 2020 IEEE Public Visibility Committee